Archives

Important Things You Need To Know About Mobile Marketing

How much knowledge do you have about mobile marketing? Have you developed a marketing strategy? If so, would you like to make it better> Is your current plan making your business more money? Are you confident that you are utilizing your plan in the best manner? If you are not able to answer the questions, you should check out the tips listed below.

A mission statement is the best way to ensure you remember your purpose for your social marketing. Stick with your principles and follow your mission statement.

If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. It can seem like you are being pushy. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. If you go over your stated limit, customers may feel you are dishonest.

In the field of social marketing, it is important to keep a close eye on your competition. You need to be unique and noticeable when being judged among your competition.

Make the time to fully test your content. It is key to verify that your customers and other users will have access to view the information you provide. Ask friends, family and coworkers to allow you to send them test messages and to check over them before you launch the campaign.

A/B testing can be a useful strategy in developing a mobile landing page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. For your landing page, have two different versions and see which is more successful. Then use the one that gets the most conversions.

If you are going to use a mobile app for your company, be sure its contents are useful and relevant. Potential customers have no use for junk apps that serve no useful purpose or interesting function.

Work to understand your customers. You need to know what your customer wants in order to properly market them through mobile formats. Not knowing what customers want, means never being able to give it to them. In order to be successful, you need to do your homework and know all that you can about them.

Don’t send random messages to your customers. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. Mobile marketing has been known to fail when businesses become too casual with their text messages. Customers want information, not funny texts that they would normally get from a lose friend.

Usability tests can be very valuable in predicting the potential for success in your mobile marketing campaign. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.

By combining different types of marketing mediums together, you can fully garner the attention of your customers for a specific event you wish to draw them to. You can use direct mail that lets them know there’s about to be a sale, for example. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.

If you design a standalone mobile platform, it needs a home base to be successful. All of your mobile marketing should be designed to drive people back to your home base. It is important to note that your whole business should never revolve around a mobile platform.

If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Anyone who has a smart phone can use the QR code to access your site or coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. Customers can use the QR codes to gain quick and convenient information about your brand and products.

Be sure to send unique messages every time when using mobile marketing techniques to contact your customers. Never send the same message more than once. Your audience will quickly get annoyed if you are sending out too many messages.

One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Many times, unexpected mobile marketing messages come across as spam to the recipients.

Set up accounts for all major social networking sites. This will help people finding your business. Start by building a solid core before expanding your social media presence for your business. Even if you do not have enough time to develop a good online marketing campaign, create a Facebook and a Foursquare page.

Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. When you are dealing with mobile marketing, you should just keep it simple.

Use your mobile marketing campaign to advertise special offers, gaining you more participants. Display the information in your store, in radio or television advertisements, on your website, and as part of your Facebook page. They will be more likely to join your campaign if they are going to benefit. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Copyright 2013 , All rights Reserved.

Comments are closed.