Archives

A Short, Smart Guide To Email Marketing

As more people rely on their computers for information, emailing your customers is one of the best ways to communicate with them. If you’re considering beginning email marketing, then utilize all the advice provided in the below article in order to assist you in beginning right now.

Email marketing can be made more effective by giving your customers options. Allows your subscribers to select the number of messages that they would like to get, and the amount of information that they want to disclose to you. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.

Do not rely on pictures in your email to get your point across. A lot of new email clients do not show images automatically. This could possibly interfere with your customers viewing the email correctly. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.

Always obtain a customer’s permission before you start sending them emails. If you send out unsolicited emails to customers, you have a greater chance of receiving spam complaints, which can cause your messages to not be read. Not only that, but a lot of people will choose to opt-out, which means they will not get anymore emails from you. You also run the risk of violating your ISP policy if you are called a spammer.

Use a double opt-in procedure that will ensure that your subscribers really desire your emails. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.

Practice consistency. Your emails should all feature the same colors and company logo. Be sure that you’re using a font that people can read. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity is vital to the success of any business, and that also greatly applies to email marketing.

Build your subject line to grab attention. One way to grab the reader’s attention is to offer a promotion right in the subject field, such as “50% off Acme brand cat food.” Use free products, discount or another attention getter to grab their attention and make them consider taking you up on the offer. A good subject line can dramatically improve the response to your email.

Keep in mind that the sole purpose of building an email list is to sell your wares. This means that all of the emails are just steps towards a reader purchasing from you. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.

The importance of remembering to use branding in your email marketing campaign can’t be understated. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This helps readers quickly associate your emails with your overall marketing strategy.

Keep the subject line brief and to the point. If your email subject is under 60 characters, you have a better chance of getting your customer’s attention. Long subjects can be distracting and put people off. If a long subject is unavoidable, be sure information which is most critical is at the front of the subject line, so it’s not truncated.

You want your sales list to be highly targeted. Do this by learning what your most profitable customer base desires and giving them the opportunity to recommend your mailings to like-minded friends and other contacts. If you make it out to seem that those who receive your mailing list also receive exclusive tips on your particular topic, then your mailing list will be more targeted while at the same time make your mailings appear to be more authoritative.

Make your email messages as personalized as possible, and you can make recipients feel special. A customer who feels they’re just getting a form letter, the same as everyone else, is more likely to delete it without reading. Including their name is great, but do more than just that. It’s important to have knowledge of why, when, and where a subscriber signed up for your list. Use that as part of your email message.

Use A/B testing to test subject line variations. Send half of your messages with one subject, and half with the other. You can learn which subject wording is most influential in getting your customer base to open your messages.

An accusation of spamming can be disastrous to a company or website, so be sure to include a confirmation step when you set up the procedure for opting into the email list. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. Place a confirmation link in the email, as well as a link where they can unsubscribe. This security measure will give you more credibility and you will have a proof that people agreed to receiving your emails.

Take advantage of email previewers by creating attention-grabbing preheader material. Preheaders are essentially the initial line of characters from the email itself, rendered in highlighted text. Gmail and various other email providers use that line of text after the subject line, so it will grab the reader’s attention.

You want to make certain your emails include pertinent information, and not just sales talk. Your messages might serve as informational newsletters containing industry specific knowledge and insight. If your messages are nothing more than sales pitches, you will irritate the recipients and prompt requests to unsubscribe from the list. While your messages might be beneficial to you as a selling medium, your subscribers need benefits of their own in order to keep giving you their attention.

This article includes a bunch of information you should be sure to remember. To get the most out of this article, you may want to reread or bookmark it for later. Be sure that you use the advice in this article to get you closer to your email marketing goals.

Copyright 2012 , All rights Reserved.

Comments are closed.