Email Marketing Made Simple In A Few Steps

Make your marketing emails more personal. This would extend beyond including the recipient’s name amidst a form letter. Use all the information you have on each subscriber. Break your subscribers list down into smaller groups that share common interests and tailor different messages to appeal to each group as much as possible.

Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. When a visitor signs up for your email list, they will automatically be sent a confirmation email that asks them to confirm the subscription. Put two links within the email, allowing a customer to indicate whether they would like to refute or confirm their subscription. Doing so protects your client’s security and ensures that they don’t think you are spam.

Your customers will appreciate getting a freebie via email. Add a statement that urges them to take advantage of this offer, in full. Mention that this offer is limited and that they should act quickly to get their free product or sample.

Proving a sign up list is a great way to find potential customers to send emails to. This can be done on your website by making a link that subscribes to your newsletter.

When your customers are opting in to your list, make sure you at least get their first names. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. This will help your messages stand out from all of the spam messages that your subscribers may be used to receiving.

Try keeping subject lines around 60 characters. A lot of email clients will cut off long email subjects. Others might not even be able to view email subjects past this length. Even if that’s the case, it’s important to get to the point because people browse over messages quickly and not getting to the point may result in your message being deleted.

Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. Consider giving even greater discounts to those readers who do refer new customers.

Be sure that your subject line gets the reader’s attention. Giving readers an incentive through the subject line may make readers open the emails. You can easily grab the attention of an audience by offering something like a free product or bringing attention to a rare promotion. An awesome subject line is proven to get more reads, so don’t overlook it.

Occasionally mix your format up to add personality. If your emails are typically HTML, try sending some out in plain text here and there. When well-written, this could give your consumers an emotional avenue when it comes to your services and products.

Always add something extra along with a sales pitch in your emails. Your emails should read like a newsletter with interesting information about your business. A lot of people will drop off of your email subscription list if you only try to sell them things. Even if your newsletter is a way to sell products, your customers expect more than a sales pitch.

Take advantage of holiday spending to develop promotions during these peak retail times. Plan your year out with these things in mind. Christmas, Easter and Valentine’s Day are excellent times to create a profitable email marketing promotion. You can also generate additional sales by sending out email marketing communications during the slower retail times.

Test your subject line using two variations for the same email. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.

Avoid spammy sales techniques, such as urgent messages that they need to “Buy now!” ” marketing approach. When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. Instead, focus on building a solid relationships through informative or useful content your readers will enjoy. You will be more likely to get a sale from them.

Text only emails certainly have their benefits. While images may look good, it takes a longer time for them to load, that is if they even load at all. Many people use slower Internet connections and so will not be able to view images as quickly as you can. Your focus should be on creating quality ad copy, not images. You will get repeat business by using this technique.

Be sure that you provide people with a way to opt out of your email marketing newsletters. Although less expensive than other forms of communication, email messages have a price tag. By being seen as a spammer, your company could end up taking a hit in the overall business department, and other sites could start blacklisting and blocking you.

Email marketing is a clever way to stay in touch with your clients and customers. Take the information you have learned here and apply it to your own email marketing campaigns to help you achieve positive results. Email can be a powerful and effective method to promote your business.

Copyright 2012 , All rights Reserved.

Comments are closed.