Archives

Email Marketing Made Simple In A Few Steps

Make the mail preview feature of many email clients work for you. A preheader works by taking the initial line of email text and making it highlighted at the beginning. Gmail and various other email providers use that line of text after the subject line, so it will grab the reader’s attention.

Utilize A/B testing to determine the most effective type of subject line. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.

There are few things more detrimental to a website or business than being accused of spamming, so take every precaution to protect your integrity by adding a confirmation step to your email list, opt-in procedure. This means a confirmation email must be clicked to fully register for the newsletter. Place a confirmation link in the email, as well as a link where they can unsubscribe. Not only will your customers like this security measure, but you will also benefit from possessing proof that not a single email of yours can be thought of as spam.

Keep in mind that the goal of email marketing should be to promote and sell your goods. With that in mind, each email needs to be crafted to entice the reader to buy. Share new product information, coupons, discounts and new promotions with your readers.

It’s important that you build your brand when sending emails to your mailing list. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This brand recognition will create a more professional appearance.

You should ask your customers to opt-in and then confirm they wish to receive your newsletter. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your emails, which erases the chance that you and your ISP will run into trouble.

Make sure that you ask permission before you add anyone to your email list. If you do not get permission first, you might be looked upon as a sender of spam. If subscribers report you for spamming them, you can get into trouble. Your subscribers’ ISPs may block you from sending emails and you might get a bad reputation with potential customers.

If you use images in your emails, be sure to include Alt tags. In case the images are not loading properly, the alt tags will appear instead. Use relevant Alt tags so your recipient can get a good idea of why you added these images. Add them to your hyperlinks as well.

Before emailing someone, get permission. If you do, your emails will be viewed as unwelcome solicitations, meaning they won’t be read and will instead be instantly sent to the delete pile. This can negatively impact on your business. Start a solid relationship of trust with consumers by only sending email to those who desire your services.

Use few graphics when creating email marketing programs. Some email servers block graphics, so avoid graphics to get your message across more effectively. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.

Never send emails that do not provide a high level of value to your customers. Don’t get on their bad side by emailing them blatant advertisements all the time. Your emails should contain relevant information, discount offers, or useful advice.

Always test the links you add to your emails. If your customers can’t click on your links to see your site or buy your products, the point of the email is lost. It can also make your emails look less professional, as consumers know that professional emails should not contain errors.

Make it clear on your email sign-up form what the reader will get by submitting their information. Tell them what kinds of emails they can expect to receive and generally when they will be receiving them. Being up front with this information prevents surprises for your subscribers.

In general, do not send important marketing email on or around major holidays. People are often not at work and are busy with families, not checking their emails. Certainly there are exceptions to this rule. These exceptions would include one day sales or other similar promotions.

Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Offer your subscribers deals that they can’t find anywhere else, including your main website. Make sure to add special offers and discounts for your products and services. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases.

Use various platforms to test out exactly what the email marketing message looks like. After you have created a design you feel is perfect, test it for compatibility with all email clients, browsers and operating systems if at all possible. How a message looks in Windows Hotmail can vary wildly from Linux Gmail.

Keep your emails concise and focused. Nobody is going to peruse an email communication with many paragraphs. You don’t want to annoy your potential customers, you want to keep people interested and not waste their time. Make your mail brief, and on topic, to assure that your email won’t be skipped next time they see it in their inbox.

Email marketing is a great way to market your business. Like everything else though, it only works when used in the right way. Now that you’ve read this article you know what it is you need to do to make email marketing work for your business. Try a few of these tips and techniques, and you should see some immediate results!

Copyright 2012 , All rights Reserved.

Comments are closed.