Archives

Getting The Most From Social Media Marketing

If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Try posting links or stories from outside providers that are relative to your niche or industry. Ask questions, run contests, and post pictures. Get your followers involved. Get your followers to identify with the product rather than just see the marketing message. You want your customers to mentally associate the brand you offer with their own concept of personal individuality and the life they live, not how much it might cost them in their checkbook.

When your company’s page gets new Twitter followers, follow them back. Otherwise, customers may think that your company is not interested in their opinions. People like to feel that the company they are going to deal with is friendly and cares about their customer base. It only takes a second of your time to follow back on Twitter, but the pay off both to you and your customer is much greater.

Investigate the possibility of creating a Facebook game. You could easily create your own game related to your products or industry. Facebook games are extraordinarily popular, and many of these games are brand oriented. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.

Interact with your customers, and potential customers, as much as you can. If it’s appropriate, comment on their blogs or Facebook status. Don’t promote yourself on their personal posts, though. You should only mention products and services when they are truly relevant to a topic.

Share updates of influential users of Twitter or try mentioning them in posts by having their usernames placed after the “@” symbol. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.

If you are going to post daily to market your business on social media marketing sites like Facebook, don’t do more than three posts each day. Studies show that customers are annoyed by incessant updates to business social media sites. Restrict yourself to no more than three posts you believe your customers will find helpful and call it quits for the day.

Take time to decide what your overall high level strategy is all about. If you waste time and money chasing hot social trends, only to change course when something new comes along, your efforts will leave you with several dead ends. Plan a way to use all of your strategies at one time.

It is sometimes best to keep your social media message brief, and to the point. Shorter messages are less likely to bore the reader, and more likely to lodge in their mind and get shared with others. Using images properly can make it less necessary to post walls of text.

Experimenting with social media doesn’t mean abandoning traditional marketing methods. An effective business plan gets an extra boost from an online press release, and a respect for the wants and needs of the target market. Social media makes it easier to perform these basic business tasks, and that’s part of why social media marketing is so useful.

Did you know that you can automatically have your blog posts show up as links on your Twitter feed? You can also select a few of your favorite bloggers and you can post tweets and link to their blog posts. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.

Research indicates that the peak times for reading posts on social media accounts are during normal business hours from Monday thru Friday. Many software programs and applications offer features that allow you to regulate the timing of your social media posts to ensure maximum visibility.

Smaller and more specific social media networks can help you target your campaign to a specific group of potential customers. Find out more about your target audience and which networks these people are using, especially if you are targeting teenagers or young adults.

Use Facebook or Twitter to advertise limited offers. This will give your followers a sense of urgency, but do allow them enough time to utilize the offers that you post. When a customer notices that they may have missed that window, he or she may make an effort to follow your updates more regularly. Take advantage of this fact to increase your follower count.

To maximize your results in social media marketing, see to it that you use your customer’s demographic information efficiently. If you can establish that those people accessing your site are part of a specific demographic group, you will be able to design advertisements to specifically target them.

Make your page attractive by filling it with great content. Write an informative step-by-step manual to resolve an issue that people often have difficulty with. Write a complete review of the product, and add some photos, as well. If you have good content, it will be shared by those visitors who stop by your page.

Want your customers to check in from your store? Set up a Facebook place and give your users a reason (read: discount) to check in and visit. It’s easy to encourage your customers to participate by offering a discount or special offer to people who check in at your store and show the cashier they’ve done so. You can also use Foursquare to have customers check into your store in exchange for a discount. You may want to do this as well.

There are tremendous benefits to using social media websites for your marketing needs. A lot of individuals register on these type of websites every and promoting your website through these sites will help you reach a wide variety of audience. Now that you’ve read this article, you know how to use social media to its fullest potential. Sign up on popular networks and start working.

Copyright 2012 , All rights Reserved.

Comments are closed.