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Helping Your Business Go Viral – Social Media Marketing Tips

Your company’s social media profile can be used as a way to distribute freebies, discounts and other promotions. Getting something for free is an opportunity that few will want to pass up. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.

It is always best to remain humble through your social media messages. Customers tend to be put-off by posts that carry an arrogant or conceded tone, regardless of your company size. Always remember that you’re not more important than your customers and followers. If it weren’t for them, you would be out of business.

Be patient in forming your overall strategy. If you rush into any campaign without doing your research, you may find yourself spending time and money to get no returns. Make a plan and use that strategy to cover a broad spectrum of your needs, then plunge in.

Garnering and using customer feedback properly is one of the most important parts of your social media marketing effort. Start a dialogue with the people who give you feedback to find out more about their opinions. You should take notes on the feedback you get, and perhaps you will start noticing recurring comments that you could use.

Build anticipation for big events through savvy social network usage. Give your followers some advanced notice and keep dropping hints about the amazing offers you’ll be providing on that day. Once you are ready to launch a new product or a new offer, your audience will already know all the details and will be looking forward to it.

Isolate your business oriented Facebook page from your own personal Facebook profile. You don’t want your business followers to see your drunken New Years Eve photographs, or see love notes from your partner. If you opt for your real name to be shown on your professional profile, you can always use a pseudonym for your personal profile, so that the two do not show up in the same search.

Adjust your Twitter profile settings to ensure that all of your business posts are automatically tweeted. You can also add valuable content from other quality website as part of your update campaign. They’ll like the exposure, and the followers will like the quality content you’re offering them.

By using their cell phones, Facebook Places lets the users check in to the places they go. Get people excited about visiting and shopping at your Facebook Place by offering discounts for everything from an updated status to a share or like. Foursquare has a similar feature you should think about using.

Connect both your Twitter and LinkedIn accounts. Doing so will give you the opportunity to follow professionally minded individuals, while offering content for your Twitter feed. This makes your posts appear more polished, which then helps to attract a more professional following. Make sure to use the LinkedIn site, itself, and install its LinkedIn Tweets application.

Use YouTube as a standard promotion tool for your blog or website. When you are creating your video on YouTube, be sure to include links to your website and blog in the video description. Put appropriate, relevant keywords in your video descriptions as well to help customers find you. Always be sure you use great keywords in all your tags, too.

There are many Facebook apps which make running a giveaway simple and affordable. Prospective buyers and customers find pleasure in being given a chance to win something. Contests can get people interested about your brand and attracted to your pages. You can also let people know what your latest products are when you have a contest.

One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Especially if you’re planning on offering a prize, people will really become involved and flock to your site to enter any contest. When they share these photos in their networks to other people, it will expose your company to some new markets.

Use your social media profiles to bring people to your store or to buy your products. Write posts about your locations and discounts. You could also offer the option to print out valuable coupons; another option is to grant access to special editions or limited-time offers. People must think about making you a Facebook friend as an interesting thing to do.

Make a survey about social networking habits and ask customers to take it. Make a social media page for your company if you think you have customers who are into social networking. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to.

If formatting isn’t a strong point for you, consider using a list style for your social media posts. By doing so, your facts are shown to others in a brief, efficient way; you can also use numbers to show which bits of information are more important than others. Social media users usually skew younger, which means they’ll be very appreciative when information is delivered in an abbreviated fashion.

Give your social media marketing a boost by posting a video interview with an interesting or influential expert in your marketing area. When your name becomes attached to leaders in your field in this way, you not only provide interesting videos to your customers but you appear to be an authority in that niche also. Through this recognition, your sales of products and services should increase dramatically.

This article has discussed how your business can benefit from the recent popularity of social media websites. Put these tips into play and get your creative juices flowing as you continue forth in your efforts to bolster your social media presence. Your efforts could result in exposing your business to millions of potential buyers, which means increased profits and sales, as well.

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