Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Be sure to send unique messages every time when using mobile marketing techniques to contact your customers. Never send the same message more than once. Your audience will quickly get annoyed if you are sending out too many messages.
Any mobile marketing oriented call-to-action needs to be simple and easy to facilitate. When you are designing forms for your mobile users to use, never forget the method with which they are inputting information. Long forms are fast and easy to fill out on a regular computer. However, the smaller keyboard of most cell phones makes it a very tedious process. It should be extremely simple to put themselves on a mailing list.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. This will make it simple for people that have smartphones to access your site and any special offers you may have. Have the codes printed on posters, brochures, business cards and catalogs. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Do not send irrelevant texts to your customers. Always have something important to say when you message them. A marketing campaign that starts sending out random or useless texts will not be a success. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Use multiple marketing platforms when you are providing information about your events. For example, you can mail a flyer that tells customers about an upcoming event such as a 75% off sale. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.
Limit the number of offers that you send. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. If a customer thinks another offer is coming up, they might not take action.
Good mobile marketers gradually climb up the mobile ladder. You should also do this. In the course of expanding your marketing network and your social networking circle, you can progress through text to voice to video communication. Use your resources as best as you can.
Make sure that you add mobile friendly directions and maps to your website. Lots of people are using their mobile devices for GPS these days. Be easily accessible. Verify that your maps translate well on mobile units. Include a link that allows the customer to find your location through Google Maps.
Mobile content should be easy to read and to the point for the success of your campaign. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Try A/B testing with your mobile landing page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Have two versions of your page and see which gets the highest number of conversions. Use the more successful page.
Make it your goal to have your ads go viral. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Incorporate a discount offer or a promo code in any mobile marketing message you send out. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.
Don’t forget to still take full advantage of your standard website. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. This way, customers are able to conduct business with you from their cell phone.
Test your mobile content on multiple mobile platforms the same way you test your traditional content across platforms and browsers. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. Your ads and site may not look the same on one device as they do on another. At a minimum you would want to check how it looks on the most commonly used phones.
Be concise, but also make sure your message is understood. Your customers should be able to get access to the desired information with a minimum of clicks. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. With that in mind, you should limit the length of messages.
Using mobile marketing is a good way to get profits to soar. More and more people get a smartphone every day and are doing more on those phones. The two options mentioned are both great ways to market your business. Be visible to your target market.
Apps are super easy to make, and you can give them to customers for free. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. You have a wide range of features to choose from here.
Mobile marketing can be extremely effective, but if it is used improperly it will simply irritate people. Try the tips in this article to get the most out of your mobile marketing efforts. If you follow the advice given here, you will most likely find that you have new customers and more profits coming in.
