In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Implement an A/B testing routine to find the most user friendly mobile page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Then when you find what works, add that to your end game strategies.
Mobile marketing campaigns should use multiple platforms in order to attract more people. You will lose customers if your campaign is not workable on multiple devices.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
You might need to invest some money in optimizing your website to be used in a mobile format. Developing an appealing and effective mobile site may be a major challenge. Have a qualified professional design your mobile site if you want it to work perfectly.
Sending offers out too frequently can turn some of your customers off. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.
Try to make it as easy as possible. If you minimize the number of required clicks, you will increase your chances for success. Mobile keyboards are usually pretty cramped, so typing can be a pain. Therefore, cut everything from the campaign except for the items you absolutely must keep.
You should be testing your marketing campaign for any defects in functionality before you launch it publicly. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.
You should have clear objectives before you launch a mobile marketing effort. Set goals for your mobile campaign right at the start. Do you want to focus on customer retention, or do you intend to solicit direct sales through your messages?
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. You can use these to promote specials you are running with your business. QR codes can be captured with a cell phone. QR codes make it easier to market your products to your customers in a quick way with information they can use.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
Create a campaign that is picture-to-screen. In a picture-to-screen campaign, you request cellphone photos taken by your customers. When customers send in photos, they get displayed automatically on a screen. The photos that are received can be shown on a television monitor or digital billboards.
The most successful mobile marketers start small and then expand their services. You need to do this too. Start with short contacts and build your network before you move on to the next step. Use every method you have access to.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Choose the right target audience for your marketing efforts, and make sure that your content is valuable to them. When you send a message to anyone outside your group of friends, it’s important to grab their attention. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. If you are targeting middle class families, you can send something family related.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Follow the same principles you have used in your previous campaigns.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
Maps and directions should be easy to use. Most people use mobile devices to aid them in traveling to various locations. Customers that can find you are customers that can buy from you. Try to format maps so that they appear correctly on a wide variety of mobile devices. Use a Google maps link for exact directions.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
Now that you’ve read these tips, it’s possible to understand what is needed to be a superb mobile marketer. There is a world of information out there, and you have to know what to do with it. Once you know what you are doing, you can make the power of mobile marketing your own.
