Mobile marketing can mean many different things. It means many things to many businesses, and it you can go about doing it in several different ways. Most experts agree that mobile marketing encompasses marketing on mobile phones and other portable devices. These tips will help you find the way forward when starting your mobile marketing campaign.
Don’t overdo it on the offers. Customers tend to respond more to offers that are only sent two to four times in a month. Your customer should think he will miss out if he doesn’t act now. They won’t buy anything if they think a better deal is coming up.
Your customers come first. You will be able to reach out to your customers only if you understand how they think and what they want. Find out what exactly your customers are looking for. You should compile as much information on your target audience as possible to ensure success.
Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.
Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. Encourage people to share your deals and offers by giving them a discount or a coupon code when they do. They will in turn connect you with their contacts, which will get you more exposure.
The most successful mobile marketers start small and then expand their services. You should also take this approach for your company. Through various processes, you will be able to build as large of a network as you want. Make use of all the tools you have available.
Try two different pages, called A/B testing, for your mobile page. Testing is important in the mobile world, just as it is in any other environment. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Then use the one that gets the most conversions.
Be sure that you test your sites usability across different dynamics. You have to make sure that your customers will be able to view the content that you are sending them. Conduct “test runs” on people who you know, to be sure everything is in working order.
Consider purchasing dedicated short codes rather than sharing codes. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. At some point, your short code will be recognized and people will associate it with your company. This is very little that needs to be paid to avoid legal issues. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
It pays to have a dedicated short code. It will cost more but go a long way in securing your brand. It also provides a bit of legal coverage.
You have to give a little in order to receive a lot. You will want to consider offering your consumer some type of incentive to boost your mobile marketing efforts. Offer information about local events, weather reports or area hot spots. Additionally, you can offer coupons to bring in more customers to your website.
Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. Many consumers will respond when quiz questions are sent to their mobile phone. While gaining interest from your consumers, you can gain feedback about your business through mobile quizzing.
Your mobile marketing materials should be integrated with relevant content on your mobile website. Participation is a good strategy. Have the customers participate in something on your mobile page, something that will hold their interest and not make them feel like they are seeing an advertisement. Allowing your customers to do more than just look at an advertisement is the way to make your mobile marketing really pay off.
In order to inspire your customers to sign up for your mobile mailing list, keep the sign up forms simple. Remember that most mobile devices have keypads that are much smaller than a full-sized keyboard. This makes it difficult and time-consuming to fill out a long, detailed form. You should make it easy for someone to add themselves to your company mailing list.
Keep your marketing messages on topic. Remember that everything you do has a purpose, so don’t get caught up in the adrenaline of using mobile marketing. Be sure that prospective and current customers are getting information that is relevant. You will generate more sales by sending out useful content.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.
Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. Mobiles have different web browsers and have different screens or keyboards. Your website and ads can look completely different from device to device. It’s wise to test the most popular mobile devices to make sure that your website is user friendly.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. They need to be able to quickly digest the message you want to convey.
As shown above, different people understand mobile marketing to be many different things. It is up to you to design a campaign that corresponds to your audience and to your products that translates well onto mobile devices. Essentially, this is what mobile marketing is all about. Apply the knowledge you’ve gained here to use mobile marketing to further your business.
