Email marketing can be one of the best ways to interact with customers and to build a larger customer base. It can be a daunting prospect to figure out how to get started with email marketing. Read this article to better understand email marketing, and how to use it for your business.
Each email should have one clear message. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. A concise email shows respect for the time of your customers.
Send birthday greetings to subscribers. Your opt-in can have an optional field for subscribers to give your their birthday information and you can set up automated greetings. This can make sure your customers feel wanted and will especially make them feel so if you give them a discount or coupon.
Occasionally mix up your format for a more personal touch. For instance, if you usually send HTML emails, try using text format for a change. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Include a confirmation page prior to finalizing an email subscription with a visitor. This helps your readers confirm that they want to receive your future email marketing messages. Many people feel this limits the number of email addresses they receive, but the problems it prevents makes the effort worth the trouble. It will help avoid unhappy customers or worse, spam complaints.
This may seem like obvious advice, but make sure that when you are doing email marketing, that you have the correct addresses for all your contacts. It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. It’s a waste of time.
Be sure to verify that all links in your marketing messages actually work correctly. If customers are unable to see what you offer because your links aren’t working, the whole purpose of your email message is out the window. It will also cause your readers to doubt you if you are unable to even construct an email with working links.
Stick to one email message per week when employing email marketing. Most of your customer base probably has to tend to many other email messages each day. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
Allow your readers who visit your website many opportunities to opt-in but avoid any pressure tactics to subscribe. Assure your customers that their information will be kept private and show them the benefits of signing up. The key to a successful email campaign is the ability to get information from your customers.
One key tip for those looking to improve their email marketing strategy is to build an organic list. Don’t just buy a list of emails that might not have anyone included who is actually interested. Instead, organically collect information so that you can gradually grow the number of your email recipients.
Take advantage of email previewers by creating attention-grabbing preheader material. A preheader displays the initial line of the email body, with the text highlighted. Email providers such as Gmail put this section of text right after the subject of the message, and therefore it is easy attract the attention of your reader.
Make your marketing emails concise and focused. Nobody will read more then a paragraph or two within your email marketing message. Your readers don’t have the time or the attention span for overly long messages. So just get to the point and let your readers know that you’re professional and that you mean business and people will appreciate this.
Don’t send out email from a subscriber without consent or permission. Spam emails will diminish your credibility within your customer base. Some customers will be significantly annoyed and cut the connection with you altogether by bringing their business elsewhere.
Aim to keep subject lines at no more than 60 characters long. Many email programs may truncate the subject to this length if they go over. Others are simply not able to display beyond that amount of characters. You should only need this many characters to grab your reader’s attention anyway.
All images included in the messages should be tagged with Alt data. If an image fails to load or the recipient’s client refuses to load images, the image’s alt tag will appear. Use relevant Alt tags so your recipient can get a good idea of why you added these images. Also use tags on your links.
Avoid bombarding your recipients with the “Buy now!” approach. the way you go about it. This approach appears like spam and you will lose your customers this way. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. You will be more likely to get a sale from them.
Choose when you send your marketing email based on content you will provide and the schedules of your customers. Newsletters that pertain to business, as you may expect, are most effective if mailed between Monday and Thursday. Newsletters with messages related to family or leisure activities are best sent on the weekends.
Emails are very fast, personal methods of communicating with your customers. When creating an email message, you want it to be short. No one is going to want to go over a long document about things they don’t care about. Include links to the appropriate material within your email, so anyone who is interested can access the information.
As you can see, email marketing is among the best ways to reach and increase your valuable customer base. What you have learned from this article will help you get the most from your email marketing campaign.
