In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Opt for a call to action that is brief and user-friendly. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. It should always be a snap for someone to add themselves to your business’ mailing list.
Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. If a question is sent to a mobile user’s cellular device, they are likely to respond. Quizzes can help you get feedback about your products or encourage them to look around your site. In addition, the customer will be entertained.
Make sure to be noticed on all of the well known social networking pages. This is vital to drive potential customers to your site. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.
Your mobile marketing messages should provide value to your customers. When connecting with people in your outer social circle, it is often necessary to include something of value to attract their attention. For example, you might win over corporate types with a promo code for dinner at a fine restaurant nearby. If you are dealing with families, try sending something that will bring them together.
When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Lots of people check their email using their phones. You should format your emails with this in mind.
Do not contact your customers just for the sake of contact. Always make sure that what you’re messaging them about is relevant and important. Nothing will sink a business faster than random, bothersome messages. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Don’t go into the mobile marketing field without clear objectives. This will help you determine the direction and focus of your mobile marketing campaign. Ask yourself whether your overall goal is to attract new customers, improve customer loyalty and retention, or something else entirely.
Many people might be familiar with the Internet, but not everyone will recognize abbreviations. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.
QR codes are a smart way to provide interactive content to your customers. QR codes can help you share coupons, discounts, and other promos. Their ease-of-use is one of the primary attributes of QR codes. QR codes allow immediate interaction with your customers.
You should always listen to the people around you to see what is missing from your mobile campaign. Pay attention to your customers and what they are asking for, and give it to them if you can. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Make certain that promotions are easy to forward or include an incentive to boost your ads.
Don’t share short codes; buy dedicated ones. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. Sooner or later people will recognize your short code and link it to your company. It isn’t that big of a price to pay for potentially avoiding legal problems. There is a chance that you may also be held liable if a code sharing company does something wrong.
Mobile marketing is an emerging powerhouse in getting the word out about your company. Many people use phones to download various apps, or they use them for social networking sites. These are both excellent places that you could be marketing your business. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
Add a link to your social media pages on your main website and encourage your visitors to find you there. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
You need to build a great database first. Cell phone numbers are not the only thing you will want to add to your list. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Now that you have read these tips, you are one step closer to becoming an ace mobile marketer. There is a ton of info that you need to understand. Once you know what you are doing, you can make the power of mobile marketing your own.
