A mobile marketing strategy is one of the most promising approaches in the business world, but finding the optimal formula may present a challenge. There are a lot of codes, formats and techniques that you will need to decipher and choose from when you are attempting mobile marketing. Here are guidelines that can help you to create an effective mobile marketing plan.
When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.
A simple, straightforward approach is the best. Keeping the minimum number of clicks feature will help maximize your success. Mobile keyboards are usually pretty cramped, so typing can be a pain. Consequently, you will find it advantageous to stick to the basics with your campaign.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Make certain that promotions are easy to forward or include an incentive to boost your ads.
Check your website and marketing advertisements to ensure they are compatible with a variety of mobile devices. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. These variations can affect the way that your site and ads appear on various devices. At the very least, be sure to test them out on all the popular mobile devices.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Sites that are packed with keywords and say nothing of value are unfavorable. Mobile marketing copy needs to be concise and clear.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Do not share your short codes, make them dedicated and buy them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. After a while, people will make a connection between the code and your company. It is an affordable way to avoid any potential legal drama later on down the road. If code sharing companies abuse the system, you might get into trouble as well.
QR codes are a smart way to provide interactive content to your customers. QR codes are great in sharing promotions, discounts and coupons. They are quite user friendly and simple to capture on cell phone. QR codes are just one more way to engage customers on a more personal level.
Sending offers too often is annoying and will turn customers off. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. If you do this customers will think that they may miss out if they don’t go ahead and visit your page. If your customers feel they can get the same discount later, they will not buy right away.
A/B testing could be helpful with a mobile landing page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Keep whichever page is more successful.
Putting a QR code on your print ads can help you appeal to tech savvy customers. This will make it simple for people that have smartphones to access your site and any special offers you may have. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Whenever you are promoting an event, make sure to use multiple marketing mediums. For example, use a direct mail campaign to inform customers of an upcoming sale. One week before the sale, send out an email. Immediately before the first day of the sale, send out a text message.
Research your audience. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Are they bigger mobile users than home computer users? What type of OS is on their mobile device? Find out who they are, and you will have an easier time connecting with them.
To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.
If you are sending out a mobile marketing message you should try to include a fun promo offer. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.
Don’t forget to still take full advantage of your standard website. Let visitors to your website know about your mobile apps. This way, customers are able to conduct business with you from their cell phone.
When developing a mobile app for your company, make it relevant and convenient to your customers. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Good mobile marketers take advantage of the location effects available. Much different to other marketing types, mobile marketing allows you to key in on your exact location. This means that you can target advertisements based on location, which is something most other ads can’t do. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
Mobile marketing can have a large impact on the success of your business, so it is important to learn all you can about it. It will be easier to understand what you need. The tips you’ve read here are a great way to start your mobile marketing success.
