Many people think of email marketing as spam, and thus shy away from it. You need to create emails that entice your customers to take action based on the email. Read this article to find out how to design the best email marketing campaign possible.
When people first sign up for your mailings, have a spot to at least get their first name. By doing this, you can include their name in each email so the message feels more personal. This will help your emails stand out from those that seem anonymous and cold.
If you ask for a date of birth on your subscription page, use it to send a birthday message to your subscribers. You can easily configure your system to send a message of celebration out on the appropriate day. Throw in discounts, coupons or special offers when possible so that subscribers feel and have appreciation for your business.
Only send marketing emails to people who have requested them. Your emails will be considered as spams if you send them to people who did not sign up on their own. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
Use social networks like Facebook, YouTube, and Twitter along with your email efforts. This makes it easy for email list subscribers to share interesting emails with their friends on social media sites, who will hopefully become subscribers themselves.
Make subscribing to your mailing list a two-step process. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Your email should have a personal tone. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. It could be highly beneficial to find out the reason why they opted in, and use this information in your email.
Don’t just use subscription information to target your emails; put it to work in making the service you offer your customers more convenient, too. Have your forms auto-fill the customer information wherever possible. This quickens the overall purchase process and will actually cause them to be a more willing buyer.
Keep in mind that the ultimate goal of any email marketing campaign is to build your brand and sell more products. Cutting corners, using deceptive practices and targeting uninterested customers are all unacceptable. Your reputation is at stake, so be sure to take this into account.
Make sure the subjects of your emails don’t exceed 60 characters. A lot of email clients will cut off long email subjects. Others are only able to display that many characters. Regardless of why it’s important, your subscribers will only need to see that many letters in order to make a judgment as to whether your message is worth keeping.
Be sure that you have a reader’s permission prior to adding them to your mailing list. If you send emails without permission, your emails may be considered spam. In addition to making you appear untrustworthy, unsolicited email messages can land you on an ISP’s blocked sender list.
Remember to send birthday greetings to your subscribers. Add a spot to your form for opting in where they can add their birthdate and then you can send them an automated greeting. This step takes very little effort, but it can make your subscribers feel important. Include a special offer, like a discount code or free shipping, along with the message to make it even better.
You should make sure you are adding correct email addresses to your list. Don’t waste time receiving email addresses, only to get a message that the address was invalid. It’s a waste of time.
Do not send emails that use images to convey the most important information. Lots of email services, particularly web-based versions, do not necessarily enable viewing of such images. Your messages may look strange or be impossible for some people to read if the information depends too heavily on graphics. Put the most critical information in text that is clear, and be certain that all images in your emails have alt tags that are descriptive.
Try to send only one email campaign message each week. Your customers are busy and don’t want to be bombarded by too many messages. If you send out more than one email per week, you will see that your customers will delete or not read them.
Make sure your messages are kept short and get to the point quickly. The average person prefers to read something short and to the point over something that rambles and is verbose. They don’t have time, and they’re just not that interested in what you have to say. So when writing your email, make it short and to the point. This way, you will be sure to capture their interest and have them returning to read more in the future.
It’s important to try different layouts to see which is most effective. To make sure it gets the most attention, important information should always be in the top portion of your emails. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. When you determine what works, continually use it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Always include your companies colors and branding materials. You regular subscribers already are accustomed to the designs, colors and logo that is associated with your site. If you use the same logos and colors in your emails that you do in your site, your customers will recognize your brand and read your email rather than deleting it unread.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. Think about what readers might want to see. Write content that is interesting to them. How can delivering on those questions make you money? The article you just read gave you some great info to get you started.
