You may have no idea where to start in your mobile marketing attempts. Promoting your business effectively is always a challenge, and that is especially true in something as new as mobile devices. This article’s tips can give you what you need to be a successful mobile marketer.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Mobile marketing demands short, concise, and direct messages to consumers.
Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Remeber that viral ads will have the most impact. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. Contacting your customers and reminding them about sales will keep the event fresh in their minds.
Promote your mobile call to action to maximize the success of your campaign. Use your social media networks, as well as your physical store in order to promote your mobile marketing efforts. You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. Users might question its transparency. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This will help you be seen as a trustworthy company.
Gather marketing data on your customers wants and needs, this will enable you to create the perfect pitch to draw them to your store. This helps to make sure that the campaign will be of interest to your audience.
Optimize your mobile marketing campaign to work on any platform. All of your messages should be able to be seen on a variety of different phones and platforms. It can also save time and effort if you write simple, non-customized messages that suit every platform. Keeping it simple is what you should strive for in mobile marketing.
Begin by assembling a functioning database. Refrain mindlessly adding phone numbers in your marketing database. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Invite your mobile customers to communicate with you directly. It doesn’t matter whether the feedback is negative or positive. All customer feedback can help you improve.
Your mobile marketing efforts should be all about keeping your existing customers, not diffused by trying to use it to attract new customers. Existing customers will have a better reaction to texts than new ones. Usually, mobile marketing is viewed as spam.
Any mobile marketing you intend to do should be checked for cross-platform compatibility. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
Add a discount offer or promo code in your sent mobile messages. If a customer receives a message with a discount offer inside, they are more likely to come to your site to check out what it is that you are offering to them.
Instead of sharing dedicated short codes, buy them. It can be a little pricey, about $2,000, but it can be linked to your brand. Eventually, people will make the connection between your company and your short code. Using another company’s short code can also get you into legal trouble. You can get in trouble if the company that you are sharing codes with takes advantage of the system.
Use different types of marketing pieces that provide detailed information all at once for the best effect. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Try creating a mobile app. Apps are easy for customers to download and use, and they allow you to advertise promotions or specials. You can notice quickly a jump in how many people are aware of your companies brand name, as well as experience more foot traffic. Mobile app prices can have a wide range of costs, so consult professionals during the development.
Every printed ad you publish should include a QR code for those with smartphones. If your customer has a smartphone, they can use these codes to unlock special content or deals. You could include QR codes on your business cards, flyers or magazine ads. The QR code provides additional information to people that are interested in your business.
Make sure you’re relevant. Do not get so wrapped up in the excitement of utilizing mobile marketing that you forget that a purpose must be involved. You should use your mobile campaign to deliver news and deals that your customers want to have. You’ll get their business if you provide them with what they’re looking for.
As we have shown you, mobile marketing campaigns all have some components in common. They just vary in terms of technology and application. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.
