You may have heard about mobile marketing, but not be quite sure what it is. There are many ways for someone to get more business through mobile marketing. It can be hard to know which approach would be right for you. The tips below can help you begin your journey into mobile marketing.
Produce a greater effect by using viral marketing with your ads. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
Do not send offers too often. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. They won’t buy anything if they think a better deal is coming up.
When used as a way to entice customers and expand your branding, QR codes can be an invaluable asset to your mobile marketing campaign. With these codes you can share coupons, promotions and discounts. QR codes are convenient to scan with a smartphone, and even easier to use. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.
Add maps and directions to your website that are mobile friendly. Lots of people are using their mobile devices for GPS these days. The process of finding you should be simple and straight-forward. Try to format maps so that they appear correctly on a wide variety of mobile devices. Use a Google maps link for exact directions.
Begin by building up your mobile marketing database. Use ethical techniques when adding numbers to your database. Make sure you get your customers’ permission before you add anything. You can use a form from the internet or they can text you a code.
Try to make it as easy as possible. Keeping the number of clicks to a minimum will maximize your success by minimizing your process. A lot of users will get frustrated if they have to type on their mobile. Be sure to keep it sweet and simple.
Give yourself more than one option when creating your landing page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. By creating an A & B version of your landing page, you can test effectively. Proceed to move forward using the most successful one.
Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing offers the unique chance to know where you are located. You could attract your customers to your stores and encourage them to share their location with their friends. Give some thought to the potential that location-specific marketing strategies present for your business.
Make sure to note your location on social networking sites. This will help people finding your business. Sign your business up for all the popular sites, and try to get the URL named after your company. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
Don’t send random messages to your customers. Make sure you always have something relevant to say when you take the time to message them. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers want information, not funny texts that they would normally get from a lose friend.
Make sure you’re relevant. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Make sure your potential customers are interested in the information you send out. If you provide things they desire and require, they will utilize your business.
Standalone mobile platforms need to have home bases if they are to succeed. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. It is unwise to build an entire enterprise solely on a mobile platform.
Consider utilizing picture-to-screen technology in your mobile marketing campaign. Campaigns using picture-to-screen, enables your costumers to take photos with their mobile phones. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. The screen that they are posted on can be a single television, or a type of digital billboard.
Include a link to your online website, as well as your mobile website. If you have flash on your normal website, then you must only link to your mobile version.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. SMS can work against you because it is tied to mobile device notifications. Customers may feel angry about the amount of texts they are receiving. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Honesty creates loyal customers.
Utilize the dedicated short code. It’s more expensive, but it will protect your brand. Additionally, it gives you a degree of legal protection.
Try sending out reminders of your big events a couple of hours beforehand. This way your customers won’t forget to check out your products.
Yes, mobile marketing is quite a subject. There are no businesses that will follow the same marketing plan, or have the same views. Some entities may find a specific method to be effective, while another may need to apply a different strategy. Hopefully, the insights in this article have helped you on the way to finding what works for you and your business needs.
