You can use mobile marketing as either a main or an alternative source of income. These tips should help you get started or improve how you approach your mobile marketing efforts now.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
Try your hand in multiple marketing arenas for increased success. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.
Make certain that your mobile marketing content is visible and function on every platform. This includes cell phones, iPads and other wireless gadgets. A compatible script that works across multiple platforms will benefit your campaign the most.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Use common courtesy.
Independent mobile platforms require a home base or domain. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Your best bet is to keep it simple. Lessening the amount of clicks you need will create the most efficient marketing system. Mobile keyboards are usually pretty cramped, so typing can be a pain. It’s in your best interest to keep it simple and user friendly.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. They will allow your potential customers to find your location easily when they are searching for your store.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
Wait for results of one campaign before beginning a new one. The longevity of a campaign will be a better indicator of success than sales numbers. Use this formula to be successful with a new campaign for years to come.
When used as a way to entice customers and expand your branding, QR codes can be an invaluable asset to your mobile marketing campaign. These codes are an easy and popular way for businesses to give their customers special discounts and coupons, or even share promotions with them. They are easily captured through a cellphone and they are very easy to use. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.
It may be harder for people to navigate your website if they are doing so on their mobile device. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Have maps and directions on your mobile website to make it more mobile friendly. A lot of people use mobile websites to help them to get to different locations. Try to make it as easy as possible for your customers to find you. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Adding a direct link from your site to Google maps can be very helpful.
Sometimes, changes in the marketplace can affect your customer base. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.
You should always listen to the people around you to see what is missing from your mobile campaign. Give surveys to your customers and tailor your campaign according to the feedback you get. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.
Make the time to fully test your content. If your customers can’t even see what you send them, you’re sunk. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.
Avoid sending texts early in the day or too late at night. You’ll risk annoying customers with this practice, even people who already like your products or services.
To assure the emails you send out are effective, make them mobile friendly. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Be aware of how the competition is using social media to market their products. Ideally, you should find positive ways that you can stand out from the competition.
As shown above, mobile marketing requires some serious thought and planning in order to be successful. Although a considerable amount of hard work and determination are required, the end result of successful business promotion makes it all worthwhile. If you apply the guidelines from this article, you are one step closer to increased sales and profits.
