Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Use your conventional website to advertise your mobile site. One of the easiest ways to drive traffic to your mobile sites or smartphone applications is by advertising them on your website. When readers view your traditional website, make it clear that you have a mobile app that they can use from anywhere.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.
Create an account, and establish a presence on every well known social networking website. You want your business to be seen. Stick to the basics, and then grow your marketing strategies from there. To begin with, set up a Facebook account and a Foursquare business page.
A map can help to provide basic directions for visitors using a mobile device. It’s likely your users will be on a mobile device when looking for your location. Customers that can find you are customers that can buy from you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Consider using an external link to a known site, like Google maps, for your customers.
You should link your website to your social media site to get more exposure. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. If your customers feel that your app is unnecessary, they will not use it.
Create your own app. Customers looking for specials, sales and promotions will check your mobile application regularly. Along with increasing your brand recognition, it can also increase sales. During the development process, ask a professional for advice because there are all different prices for apps.
Listening to the wants and needs of customers is the first step to successful mobile marketing. Figure out what customers need, and fill that need. Use your competition’s mobile services and see if you can steal any good ideas that they might have come up with.
Sometimes when you give your customers a little offer or promotion, you will boost your sales and profits. Offering incentives can improve any mobile marketing campaign. You can give weather alerts or even give local event news and information. You could offer a coupon to increase your consumer participation and increase take rates to your campaign.
Simplicity and clarity are key. You can minimize your process by reducing your clicks. Always remember that keypads are small so you should keep typing to a minimum for best results. Keep your campaign to the point.
Test your mobile campaign on as many platforms as you can. There are different types of mobile devices you need to consider when creating a mobile campaign. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
Don’t drive your customers crazy with too many offers. You’ll realize higher redemption rates if you don’t send them out too often. Have your customers believe that they will pass up a good thing if they neglect your offer. If they think another is right around the corner, they will be less likely to take action.
Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Display the information in your store, in radio or television advertisements, on your website, and as part of your Facebook page. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Show it as something fun and popular way for them to stay updated about what you offer.
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. You should too. Start with text marketing, then video marketing and finally go for mobile social media marketing. Don’t be afraid to try a lot of different methods.
Check out the things your rivals are doing, you will get advantage when it comes to social network marketing. You must seek ways to differentiate yourself from the competition.
Instead of sharing dedicated short codes, buy them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. Your short code can lead people directly to your company. This is very little that needs to be paid to avoid legal issues. You could be liable for the abuses of a code sharing company.
Build a good database. Avoid adding nothing but mobile numbers to your database. However, you must first obtain permission from your mobile users. You can get permission by having them fill out a request form on your website.
Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Those apps that offer the user a genuinely needed service are the most successful in popularity and profitability. To get more sales from your app, put in links to any related products/services, alternatively, you can make some money by selling the app itself.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. Your efforts will likely reward you with increased sales and business growth.
