Mobile marketing has many different definitions associated with it. It is utilized in different ways by different businesses. In its simplest form, mobile marketing constitutes the use of handheld mobile devices to offer promotional support to a business. Here are some tips to see how your business can benefit from mobile marketing.
You should test your website or ads through different browsers for mobile device usage. Different devices run different systems and also have different specs. Your ads and site may not look the same on one device as they do on another. It’s wise to test the most popular mobile devices to make sure that your website is user friendly.
Be relevant with your campaign. Plan your mobile marketing strategy instead of randomly messaging potential customers. The information you put out needs to speak to your potential customers’ problems. Build customer loyalty by providing your customers with what they want.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing is location based, which is unique to this style marketing. This allows new options that are not available anywhere else. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
If you use social media networking to help market your business, make sure you include the link on your site. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
Keep your message clear and simple. Make sure you don’t have too many links to click on. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. So keep your mobile marketing campaign at a minimum.
Your mobile marketing campaign must be compatible with all mobile devices and platforms. It’s important to make sure that your campaign is equally compatible across all of them. Make sure that your script is fully compatible with all of them in order to fully maximize your marketing strategy.
QR codes can be a great way to reach out to your technology-friendly clients. This makes it easier for smartphone users to gain quick access to your website or promotion. Put these codes everywhere, including fliers, catalogs, and even your own business card. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Do not randomly message your clients. Always make sure that what you’re messaging them about is relevant and important. Nothing will sink a business faster than random, bothersome messages. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Get your point across in as few characters as possible to be successful.
It’s important to not upset people by inundating them with the same offer over and over again. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Convince the potential customer that they must act now. If they believe another offer is imminent, they are not as likely to be swayed by the current offer to take action.
Instead of sharing dedicated short codes, buy them. It can be expensive, up to 2k, but they will be yours. Over time, more and more people will see the short code and it will be linked to your agency. It is a small price to pay to avoid legal problems, too. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
Design email campaigns that are friendly to mobile devices to increase your success. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
Stake your claim by creating an online presence on the leading social networking sites. Being located in all of these places is crucial to your business’s popularity. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. At the very least, create an online presence for your company on Facebook and Foursquare.
A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
Send out coupons or offers to your customers via text or MMS. You can include certain promotional codes with the coupons that you send out. These coupons should contain a special code that your mobile site can track. Using promotions is a good way to pull in new customers as well as rewarding existing customers.
Offer savings and special offers to customers who sign up for your mobile campaign. Advertise your deals on a host of different platforms to reach a wider audience. People are more likely to join if you mobile campaign offers exclusive benefits. Let them know it will be fun and they will be better informed.
As introduced above, mobile marketing means many things to many different people. The definition of mobile marketing varies, but most people take it to mean sending marketing information through mobile devices. Apply the knowledge you’ve gained here to use mobile marketing to further your business.
