Email marketing is not a very popular topic. If you really put the time and effort into learning how to market your business, you will soon realize the importance of email marketing.
Ask for permission before you email potential customers. An email that arrives uninvited is not likely to be read, and sending such a message exposes you to being labeled a spammer. If you get reported as a spammer, you could be penalized and most of your subscribers will simply opt out of your email list.
It is vital to gain permission from everyone you are going to email before you send any out. Very few people like to receive information that they did not sign up for. Sending unwanted emails can be detrimental to your business, and your reputation. Start off with a good relationship by only sending out email that your customers have requested.
Your subscribers will feel you are specifically interested in them when you personalize your emails. Form letters will only earn you deleted messages and blocked addresses by your subscribers. Including their name is great, but do more than just that. The information you collect at the time of signup should include the location from which they signed up, as well as the reason they signed up. Mention these items in the email message.
Protect yourself by including a confirmation that customers wish to receive your emails. By doing so, you are less likely to be listed as spam. Those who have signed up for your list should immediately get a confirmation email regarding their subscription. The email should contain both confirm and deny links. This will provide you with proof that you’re not a spammer while protecting your readers, giving them confidence in the fact that you respect their wishes.
You must be persistent with your email marketing strategy. While uniformity and persistence is key, it will be wasted if it is not sent to the right group of consumers. Being persistent with the wrong customers only annoys them and wastes more of your time.
Always focus on the fact that the reason for email marketing is to get more people to buy your products. With that in mind, each email needs to be crafted to entice the reader to buy. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
Be certain that your email consistently reflects the brand you have established on your site. Product recognition is developed over time, and you should make your product name, topic or design elements for email easily recognizable. If you send out emails with a different designs every time, remembering your brand will be hard.
Before adding anyone to an email list, ask permission. Without this, your messages may be flagged as spam. You can be blacklisted and ruin your reputation. These are problems that aren’t easy to fix.
Have a field in your opt-in registration where subscribers can leave at a minimum their first name, if not first and last. This allows you to address each customer individually in the email, personalizing your message. As such, you will be far ahead of the competition.
Send subscribers happy birthday emails. Add a field to your sign up form that lets subscribers enter their birthday if they want to so that you can send them automated greetings. This simple step will make customers feel like you are about them, especially if they receive a special birthday coupon or discount along with your birthday greetings.
Make sure you have a clear, unsubscribe button. Don’t fail to include one or bury it so that it is not readily apparent. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Personalize your emails to current customers. Tell them about special offers and discounts. Send information about products based on what they previously purchased. Customers who have had a successful purchase with you are more likely to come back.
You want every email campaign to have feedback that is passive as well as active. Active feedback is simply asking your readers for opinions and other suggestions they might have. Readers generally don’t see passive feedback, but it is just as important as active feedback. You could use whatever software and tools you have to determine the links that are clicked on, most of the time.
Take the time to celebrate your customers birth-dates via email, if you gather that information at the time they opt-in. Set up things so that happy birthday messages are automatically sent to readers on their big day. Along with your upbeat message, included a discount coupon or special offer.
Be sure to keep the appearance of your emails in line with your other company communications. Use an identical color theme and layout for every email, and make sure to include your business’s logo in all of your messages. If your brand is trusted prior to sending out emails, the messages will look good and appear reputable.
Sending clients free items is a great way to keep them. You can send them a discount code with their receipt which they can use for 10% off their next purchase, for example. The end of your email should contain a call to action before the offer is pulled.
Get subscriber feedback. Sending out lots of emails is pointless if your customers don’t respond to them, after all. Inquire about what customers like about your messages, as well as what they would like to see changed. The loyalty of your customers will get a big boost when they know you listen to them.
Include special promotions only in your email marketing, like coupons or discount codes. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. In fact, a referral program is a great way to grow both your email base and your customer base.
Now that you’ve read the preceding tips, you should understand how creating an email marketing campaign can help you achieve your business goals. If you implement the information from this article, you should see definite improvement in the traffic to your site.
