Mobile marketing may be important to business planning, but it can be difficult to learn and create a great marketing plan. This area has many facets, and choosing the right plan of attack is critical. Use the stops outlined below to make the most of your mobile marketing campaign.
A map can help to provide basic directions for visitors using a mobile device. It is becoming more common for people to use their mobiles to find directions. Allow them to contact you easily. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Give your customer access to precise directions by including a built in Google Maps link.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Take into account the longevity of the campaign in addition to the sales numbers. Follow the formula for a long-term successful campaign to build a new one.
Social media is a wonderful way to advertise. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. This will help you get their friends as customers too.
Do not send offers too often. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. Get your customers to believe that they’ll miss an opportunity if they don’t quickly act on the offer. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. To truly gain an edge, you need to make your campaign or site stand out from all of your competitors.
Stake your claim by creating an online presence on the leading social networking sites. This will help you get more exposure for your business. Keep your business focused on the basics at first and branch out from there. Use Foursquare and Facebook as a bare minimum for advertisement of your business.
Your mobile website will need to incorporate some search engine optimization rules to be more successful. You should focus your search engine optimization strategies around Google because Google is the most popular search engine used on mobile devices.
Advertising costs are a requirement for building a strong customer base. Offering incentives can improve any mobile marketing campaign. The incentive could be a free app or tickets to a local event. Discount coupons are also very popular. They encourage sales and you can measure the effectiveness of your marketing campaign.
Get as much information as you can about your target market when setting up a mobile marketing plan. You want to be able to accurately determine their needs and wants. This helps to make sure that the campaign will be of interest to your audience.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. If you send a consumer marketing quiz to the cell phones of your customers, many will respond back to answer the quiz. Using quizzes can help you get feedback on your products while entertaining the customers.
Prior to beginning a mobile marketing campaign take the time to listen to your customers. Listen and meet the needs of customers. Look at your competition and see if their tactics could work for your business.
Using mobile marketing is a good way to get profits to soar. Many people now use their mobile devices to check out social networking. Both of these serve as excellent mediums for marketing your business. You need to target your customers where they are congregating online.
Make sure to market across various platforms so that you can reach more customers. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. The easiest way to accomplish this is simply to make the message simpler, so don’t stress about trying to get complicated graphics working cross-platform. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.
You want to make your marketing emails mobile friendly. This increases their effectiveness. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. More and more people are checking their email from their phones, and emails should be put together with this in mind.
As a method of enticing customers and expanding your branding, try QR codes. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. They are easy to capture via a cellphone and easy to use. QR codes enable you to make fast and easy contact with your customers while providing them with important information.
It’s critical to perform a usability test. Customers will be understandably upset if you send them broken or unreadable content. Get permission to test out your messages on friends’ and family’s phones before your campaign goes live.
Make yourself pertinent. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. Provide information that can help your customers and potential new customers. If you provide things they desire and require, they will utilize your business.
Mobile marketing can have a large impact on the success of your business, so it is important to learn all you can about it. Being knowledgeable of the various mobile marketing strategies available will enable you to decide which strategies are best suited for your business. Following the advice contained in this article is a great place to start.
