Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. There are a lot of choices available here.
Use dedicated short code. Keeping tight control over your brand is worth the extra cost. Doing this will also protect you legally.
Think about creating an app for a phone. This will encourage customers to check in with your app regularly to look for promotions and specials. Along with increasing your brand recognition, it can also increase sales. A professional can assist you with developing and pricing your application.
Use different types of marketing pieces that provide detailed information all at once for the best effect. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.
Your emails will get a better response if they are mobile friendly. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Lots of people check their email using their phones. You should format your emails with this in mind.
Avoid sending texts early in the day or too late at night. These customers are more likely to be upset with you, than excited about the promotion.
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. All of your messages should be able to be seen on a variety of different phones and platforms. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. You want to keep it as simple as possible when you’re designing your campaign.
Start with a picture-to-screen marketing scheme. In a picture-to-screen campaign, you request cellphone photos taken by your customers. The customers transmit the photos using a short code, and they post instantly to a digital screen. The photos that are received can be shown on a television monitor or digital billboards.
You need to provide a simplified website for your new mobile customers. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Advertise your mobile campaign as a way of getting special offers and saving money. Make sure that your other advertising efforts, online and in print, point out your mobile campaign’s existence. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.
Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. Send coupons that contain promotional codes. Tracking codes can link individual coupons to the proper deals on a mobile-friendly website. Both coupons and promotional codes are wonderful ways to reward your customers and attract new customers.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.
Mobile friendly maps are a wonderful way to help ensure you are doing what you can to attract the local customers. Your maps can let them find your location quickly on their phone.
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
Give users a way to give feedback so you will know if your mobile marketing techniques are effective. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
Anything that you do on terms of mobile marketing needs to be simple and easy so as not to drive away the end user. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. When you are creating a mailing list and the way for which visitors sign up for it, keep this in mind by creating a shorter sign-up form.
Be consistent when promoting your mobile strategy’s call to action. While running a mobile marketing promotion, don’t forget to advertise your campaign, on your website, your social media networking sites and in your physical store. Using these outlets will increase exposure for your campaign by giving different venues for people to sign up.
You can effectively market your business with mobile marketing, so long as you don’t overuse it. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. You will likely see an increase in the size of your customer base and your profits.
