The newest way to reach a broad audience is mobile marketing. Take your time and learn about how to get your point across to customers.
If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.
Your campaign should be perceived as useful by your audience. When sending messages to your outside circle of friends, you must provide a value to get their attention. You might want to send a gift certificate, depending on who you are targeting. If your audience is the middle class family, you would want to send something that is family related.
Start mobile marketing campaigns with clear, definite goals. In the beginning, understand what you are trying to achieve with your mobile marketing. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.
To work effectively, your mobile marketing must work on all platforms. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.
Mobile marketing messages should be brief and easily understood. They need to be able to understand and absorb your message in that brief period.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Make sure that your other advertising efforts, online and in print, point out your mobile campaign’s existence. If consumers perceive your campaign as relevant and useful, they will be far more likely to go along with it. Show it as something fun and popular way for them to stay updated about what you offer.
For your mobile site’s landing page, try using A/B testing. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Design two versions of the same landing page, and see whether version A or version B is more popular. Keep whichever page is more successful.
Do not bombard your customers with offers. The best return will be if you send out offers anywhere from once a week to three times a month. Doing so makes your client feel as though they may miss out on something. If they think another is right around the corner, they will be less likely to take action.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You must seek ways to differentiate yourself from the competition.
Send out quizzes and trivia to customers who have signed up for it emails, and keep them mobile friendly. If a question is sent to a mobile user’s cellular device, they are likely to respond. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. A well-timed text message could be just the right spur to drive customers to check out your event.
Write less but say more with the mobile content on your website. Make sure your site is filled with good information and not just there for keyword stuff. Mobile marketing is all about concise advertising.
For a greater marketing effect, include as much detailed information as possible at one time. For instance, send direct mail containing information on an event, like a 50% off sale. Send an email a week before the event, and a text reminder an hour before the sales starts.
Simplicity and clarity are key. Keep it user friendly by keeping the clicks required to a minimum. Typing a lot can get frustrating, especially on tiny mobile keypads. Focus on the essential elements of your campaign and get rid of what is not necessary.
A standalone platform for mobile devices needs to have a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Your business shouldn’t be based solely on a mobile platform.
Your first step should be focusing on building a database. Don’t just add cell numbers to your marketing database via your mobile. Make sure you get your customers’ permission before you add anything. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
To assure the emails you send out are effective, make them mobile friendly. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
Don’t ever text message customers for no good reason. Always ensure that what you are saying is relevant. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
The most effective mobile marketing strategies implement changes gradually. Take this same approach. Start with texting, then go to calling, then to videos and so on. This helps expand your network. Use all of the tools you can.
Include maps designed for mobile devices on your site to bring in local customers. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
Advertising can always be improved upon. And, of course, you must always analyze the competition. Keeping your competitive edge is not easy, of course, but following some of these tips should help you gain the advantage.
