Mobile marketing is currently a very trendy and acceptable way to mass market your products or services. Read on for some tips on how to use mobile marketing to your advantage.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
Try spicing up your mobile media by adding interactive media. Advertise your mobile campaign on social networks and explain your friends or followers how to subscribe to your mobile campaign. You will sell more products on a site where people feel they can participate and interact, rather then just reading text.
It’s imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. Use a TwitPic promotion to get your customers to spread the word about your store. This will give you more exposure as more people will share stories for rewards.
Make sure your mobile content is viewable on multiple mobile platforms. This includes cell phones, iPads and other wireless gadgets. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
Starting your mobile marketing campaign should be based on listening and learning from those around you. Always listen to your customers’ wants and give it to them. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Take this into account.
Be concise, but also make sure your message is understood. If the clicks required are few, they will be more likely to keep clicking. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. Be sure to keep it sweet and simple.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Customers who are already invested will be much more open to getting text messages with updates about your products. A lot of the time, new customers perceive mobile marketing messages to be spam.
Make sure you send text messages at reasonable times. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Utilize an A/B testing process on the homepage of your mobile site. Testing is important in the mobile world, just as it is in any other environment. Have two versions of your page and see which gets the highest number of conversions. After testing the two pages, use the one that is most successful.
Look into picture-to-screen campaigns to encourage your customers to interact with you. These campaigns involve having customers use their phones to take pictures. They can send in their photos which can be set up to display right away on a website or digital screen. You can display these pictures in any format you wish.
Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. Follow up with an email and an MMS reminder before the beginning of the sale.
You can grow your profits by using mobile marketing. With the explosion in mobile usage and smartphone applications, the audience is huge on mobile platforms. This is an area with great potential for you to market your products and services. Be visible to your target market.
A mission statement is the best way to ensure you remember your purpose for your social marketing. Having the mission statement around will help you stay ethical.
You should test your website or ads through different browsers for mobile device usage. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. Therefore, your website and advertisements could look quite different, depending on the device that is being used. Be sure to cover the most commonly used mobile devices.
Test your mobile marketing to see that it works on every type of platform your readers could use. Your message must display properly on all three major smart-phone marketplaces: Android, Blackberry and iPhone. The easiest way to accomplish this is simply to make the message simpler, so don’t stress about trying to get complicated graphics working cross-platform. The KISS principle shows up strong in mobile marketing.
Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Apps that can give you some assistance are extremely popular nowadays. Use the app to direct users to your website through links, or profit directly through the sales of the app.
Don’t send random messages to your customers. Every message you send them should be relevant and useful. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Your advertising can always be improved. Be sure to look at the competition and see what is proving effective for them. If you follow the advice from this article, you should be able to successfully compete in the mobile marketing arena.
