Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
To get the best results, you need to give people something they want. Make sure you give incentives when you market your own mobile marketing campaign. You can give weather alerts or even give local event news and information. You could offer a coupon to increase your consumer participation and increase take rates to your campaign.
Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. You have to thoroughly test your mobile marketing campaign on as many mobile devices as possible, and all of the popular mobile operating systems. Failure to do so will result in lost opportunities and lost customers.
Don’t forget to include links to your social media accounts on your main website. Customers are more likely to find you on a social media site, rather than look for you on a search engine.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. New customers are less responsive to opening messages from you than ones that know you are reputable. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. It doesn’t matter whether the feedback is negative or positive. All customer feedback can help you improve.
If you want to your mobile marketing campaign to perform like a champ, only send them top-notch offers. This will ensure that your viewers will not get annoyed by your messages.
Try special deals or discounted offers to attract customers in your mobile marketing efforts. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! If consumers perceive your campaign as relevant and useful, they will be far more likely to go along with it. Let them know it will be fun and they will be better informed.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Following your principles will enable you to be focused on your target.
Social media is what people do most when they are using their mobile devices, using it when you are marketing is essential. Use a TwitPic promotion to get your customers to spread the word about your store. People will respond and share the potential savings – as well as exposure to your company – with their friends.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. This can be extremely intrusive. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. This will help you be seen as a trustworthy company.
Standalone mobile platforms need to have home bases if they are to succeed. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. It is unwise to build an entire enterprise solely on a mobile platform.
You will need to test the mobile version of your website and your mobile advertisements using a variety of mobile devices. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. Therefore, the appearance of your site and ads may vary from one device to the next. You should test on the most popular mobile devices, such as iPhone and Android.
Do not bombard your customers with offers. Customers tend to respond more to offers that are only sent two to four times in a month. Doing so makes your client feel as though they may miss out on something. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. If you can, hire a professional to test and improve your campaign.
When customers see your mobile marketing, any thing that they need to fill out needs to be fast and user-friendly. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. When you are creating a mailing list and the way for which visitors sign up for it, keep this in mind by creating a shorter sign-up form.
Offer something that is valuable to the type of customers you want to entice. If your messages have value, then people will be happy to receive them. A coupon for a discount at a classy restaurant might appeal to affluent business people; electronics buyers might respond better to a sneak peek at a brand-new gadget. If you are dealing with families, try sending something that will bring them together.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. Your efforts will likely reward you with increased sales and business growth.
