In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Paying attention to your colleagues and customers, and absorbing their knowledge and wants, will give you a great start to a mobile marketing campaign. Listen to what your customers want and cater to it. You can also learn from the competition. Check out their campaigns and don’t be afraid to borrow a few good ideas.
Do not pester your clientele with pointless messages. Every message you send them should be relevant and useful. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers are looking to get information, not some funny texts they expect to get from a friend.
Use your mission statement to keep your efforts focused. Adhering to your principles will help you to keep on the straight and narrow.
Take the time to promote your business on all the social networking sites. This helps your business get found. Keep to the basics with your basics and then expand from there. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.
Offer relevant information. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. Make sure your potential customers are interested in the information you send out. Ensure that you give them what they need and want, and they will repay you with their business.
Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. Cell phones come in a variety of screen sizes, and they support a variety of different browsers, too. Your website and content might look different on each device. Test out your website on a plethora of different devices.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. Using this type of marketing can feel intrusive to your customers if you are not careful. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Your customers should respond to your honesty.
Offer your customers product-response quizzes or a trivia game in your mobile marketing campaign. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. Quizzes can help you get feedback about your products or encourage them to look around your site. In addition, the customer will be entertained.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. QR codes are a good way to get people that have smart phones to visit your site. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. This is not true however if you have any flash on your standard site. If this is the case, then all phones must be directed to your mobile site.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
If you want to see your profits go up, try some mobile marketing. There are many more people that are using their phones to download apps or use social networking sites. Both of these areas are ideal starting points for expanding your mobile marketing campaign. It is important to focus your marketing where your customers are.
Use several marketing pieces at the same time to provide detailed information about an event for maximum effect. For instance, send direct mail containing information on an event, like a 50% off sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Don’t get too aggressive sending out offers. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.
The suggestions given here have hopefully given you a basic understanding of how to utilize mobile marketing. An abundance of information is available to you and knowing how to use it is to your benefit. Keep this in mind, refine your goals, and promote your business.
