Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Try A/B testing with your mobile landing page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Of the two, go with the page that performs the best.
If you design a standalone mobile platform, it needs a home base to be successful. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Don’t base your whole approach on the use of a mobile platform.
When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. New customers are less responsive to opening messages from you than ones that know you are reputable. Most possible new customers will see your messages as spam.
Always tailor your campaign to your customers. Mobile marketing is based around knowledge of what your customers need and want. You will not earn income if you are unaware of the needs and wants of your customers. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.
Be sure to send unique messages every time when using mobile marketing techniques to contact your customers. Never send the same message more than once. This way your customers will not be irritated every time they receive a message from you; in fact, they will be excited because you offer such great deals.
When customers see your mobile marketing, any thing that they need to fill out needs to be fast and user-friendly. Keep in mind that typing information into a form is much easier on a PC than it is on the miniature keypad of a mobile phone. Participants will appreciate your efforts to make it easier for them to opt in to a mailing list.
Be sure to optimize your mobile sites for search engines. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
Making a custom app for your business can be a good idea. Customers can easily use this to check for sales and promotions that you may be offering. This can also build your brand and boost your foot traffic. The price of an app can vary considerably so consult a professional regarding the development process.
Make your mobile marketing messages compatible with as many platforms as possible. Be sure your messages display well on all platforms: Android devices, Blackberry, and iPhone. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. This KISS principle applies here.
Going viral is one of the best ways for your ads to be effective. If your potential customers agree that it’s worthy of sharing, they’re more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.
Get involved with a picture-to-screen campaign. These campaigns involve having customers use their phones to take pictures. The pictures are sent to a short code and instantly posted to a screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. People will respond and share the potential savings – as well as exposure to your company – with their friends.
Make sure the maps you use on your website will also work with mobile devices. A lot of people use apps to locate places. List your business with Google Maps and similar websites. The process of finding you should be simple and straight-forward. Even your maps should be treated like marketing materials. Your link should allow the visitor to see Google Maps and get directions.
You should test your website or ads through different browsers for mobile device usage. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. For this reason, your website and your ads can look quite different on various devices. At the very least, be sure to test them out on all the popular mobile devices.
Do your best to create relevant content. You may be excited to add mobile marketing to your business strategy, but make sure to stop and consider the purpose of your content. Make sure that the information you offer is relevant to your current and prospective customers. Make sure that you are giving them what they want and need; they will respond by giving you business.
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. Gaining more customers and sales will result.
