You can approach mobile marketing as a full-time business, or you can just try it part time. This list of tips should put you “in the know” to become a successful mobile marketer.
Ask your friends to test your website, advertisements and emails. For even more objective input, you may want to consider paying for outside testing services.
Every successful mobile campaign should have a home base. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Don’t base your whole approach on the use of a mobile platform.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This is an easy way for people with smart phones to access your website and/or coupons. You could include QR codes on your business cards, flyers or magazine ads. QR codes make it easier for interested customers to get information about your business.
Remember, people can access the Internet from more than just their home computer now, so be sure to make your site compatible with other devices. There are different types of mobile devices you need to consider when creating a mobile campaign. You will have to find a script that works well on as many different platforms as possible.
When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. This is a good way to let your customers know something exciting is happening that they may want to be a part of.
Try to run a campaign that is picture to screen. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. Photos are then sent and posted to a digital screen. You can display these images on many digital billboards or on one TV.
Integrate your mobile marketing with other similar media that is available on the web. Have marketing material that matches what you have on your mobile site’s landing page, and make sure that it’s designed to keep them on your website. People like to take action rather than reading a static page. When people can do something, it leads to sales.
You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Reference it in your other advertisements, as well as on your site and your social media profile. By spreading out your efforts, you are more likely to find an audience that is interested in what you offer. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.
By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.
Your best bet is to keep it simple. If the clicks required are few, they will be more likely to keep clicking. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. Consequently, you will find it advantageous to stick to the basics with your campaign.
It is important to make your marketing efforts simple and easy for the user. Filling out a form is easy to do on a computer but can quickly become annoying on a smaller screen of a smartphone. Participants will appreciate your efforts to make it easier for them to opt in to a mailing list.
Design email campaigns that are friendly to mobile devices to increase your success. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. Many people check email on mobile devices, so use this to your advantage.
Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. You should also take this approach for your company. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Use every method you have access to.
Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.
Check to verify that your mobile web site works on every popular mobile web browser in use. Your messages should be equally clear on iPhone, Android, and Blackberry devices. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. Mobile marketing is no exception to the “simpler is better” principle.
Be sure to add a promo code to all your outgoing messages. Customers who receive a message that includes an incentive like a discount, are more inclined to visit your site to see what you have to offer.
You must have a proper database built to start a mobile marketing campaign. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. However, you must first obtain permission from your mobile users. Permission can be obtained through a form over the Internet or by text.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Base the creation of your new campaign on the success formula of your old one.
It should be apparent that mobile marketing is pretty complex. You need to work at it, but the rewards are definitely worth the effort. Use the tips listed above to help your business thrive even in a rough economy.
