Assembling a plan for mobile marketing may seem mysterious at first with so many options available, and you may not be certain where to start. In this article, we will provide tips that will enable you to have success in mobile marketing.
If it is easy for a recipient to resend your ad, they probably will. Make certain that promotions are easy to forward or include an incentive to boost your ads.
Consider developing a mobile application for your business. Customers can use the app to conveniently keep tabs on possible sales and special offers. To make your brand more recognizable you need a good presence on the ground, as well. The price of an app can vary considerably so consult a professional regarding the development process.
Buy your own short code instead of using a sharing service. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Eventually, people will make the connection between your company and your short code. It is a small price to pay to avoid legal problems, too. Sharing a code makes you liable for anything other companies do to abuse the code.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. If you need unbiased opinions, you can hire testers.
If you want your mobile marketing campaign to be successful, then you need to make sure that your offers are of value to your customers. You don’t want to discourage your customers by bugging them all the time with messages, you want visibility so don’t be shy but manage your messaging as well.
Make sure you research who your audience is. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Are they bigger mobile users than home computer users? What mobile platform is their cell phone? Find out who they are, and you will have an easier time connecting with them.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Customers who are already invested will be much more open to getting text messages with updates about your products. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
Have maps and directions on your mobile website to make it more mobile friendly. Navigation is one of the most common things that people use mobile devices for. Make yourself accessible to them. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Consider using an external link to a known site, like Google maps, for your customers.
Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Apps that help people accomplish a task stay at the top of the mobile charts. In order to monetize the app, your options include advertising and selling your products through the app, or profiting through selling the app directly.
The key with mobile marketing is location. Mobile marketing knows where you are located, unlike other forms of marketing. This opens up new location-based options that do not exist anywhere else. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
Put up your business information on social media pages. This is important in making your business known to other people. Focus on the core social networking sites at first, then expand to lesser-known sites. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
You can keep an eye on your own progress by making sure your mobile marketing recipients have a good system in place for leaving feedback. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.
Make sure you thoroughly test your mobile website, exactly as you would your regular website. Try viewing from various browsers, and don’t forget to test the display of advertisements on your pages. Cell phones come in a variety of screen sizes, and they support a variety of different browsers, too. Different mobile devices can make your ads and website look totally different. At the very least, you should test on all of the most popular devices.
Try and make your marketing campaign viral, as this is the greatest way to be successful. They may want to share it with others and increase your reach.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Base the creation of your new campaign on the success formula of your old one.
Keep your call to action simple. Filling out a form is easy to do on a computer but can quickly become annoying on a smaller screen of a smartphone. You should make it easy for someone to add themselves to your company mailing list.
Add some fun to your campaign with product-response quizzes, and offer trivia games to your customers to give a fun boost to your mobile marketing. Consumers will likely answer quiz questions on their phones. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. If your app is not relevant, chances are that your customers will not use it.
There may be a variety of mobile marketing techniques, but they all share the same foundation. They are all variations on the basic themes of technology and application. All you need to choose between them is a little bit of research and some common sense to select the right techniques that work for your budget and business plan.
