Email marketing is a subject that usually sends people looking the other way when they hear about it. Yet, if you truly take the time to learn the ins and outs of how it can help you and your site, then you’ll surely appreciate email marketing and what it can do.
Select one day every week to send out your newsletter, based on what the email says and what your subscribers’ schedules look like. Most statistics show that emails sent during business hours are most likely to be opened and read. However, newsletters related to family or leisure activities are best mailed on a weekend.
If you want some good suggestions on email marketing you should use SMS messages, as well as emails. By combining these methods, you can send out all the information you want your readers to have. Occasional text messages will keep your customers thinking about your business.
In your emails, give customers an incentive. Give them a persuasive reason to conduct business with you. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.
Minimize your use of graphics in your emails to customers. A lot of email services don’t allow photos, so a photo dependent approach is not effective. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
Try to send emails without pictures. While images may look good, it takes a longer time for them to load, that is if they even load at all. Remember that some people on your list have slow internet connections and older computers. High quality content is more important than cute images. If you keep these guidelines in mind, more people will read your emails.
You should always have permission before sending out unsolicited emails to people. If you do not, people will view your messages as spam and simply delete them. If your email provider receives enough complaints, they could even drop you for violating their spam policies.
When delivering communications to your subscriber list, ensure that the message contains your logo and colors of your brand. The people on your list already recognize the logo, design and colors from visiting your website. Consistently matching the look of your emails to the look of your website will make them look very familiar and prevent them from getting deleted.
There is no excuse for not getting permission, before sending emails to customers. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.
Your subject line should be interesting and informative. It will be the first content they read, so ensure that it leads them to click through and read more. Once your recipient has clicked on the message, half of your battle is won. Chances are high that they will continue reading.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. A good referral program can increase your number of customers.
Send out Happy Birthday wishes to subscribers. When your subscribers are signing up, give them the opportunity to provide their birth date. You can then send an automatic birthday greeting on the appropriate day. Doing so can really make clients feel appreciated and special.
Take all the subscription information you’ve obtained and put it to use in order to make each customer’s experience that much easier and more personalized. If a customer uses an embedded link from an email you sent to get to your site, make it so that their subscription auto-fills onto the purchasing paperwork. Such steps taken to add convenience and speed to the buying process increase the odds of a successful sale.
To successfully grow your email marketing campaign, try combining your emails with social networking, such as Twitter, Facebook and YouTube. Customers will then be able to share with others and put their stamp of approval on your campaign or special offers, increasing exposure and the number of people signing up with you.
Ensure you ask for your readers’ permission prior to adding them on your email list. If you send emails without permission, your emails may be considered spam. You can be blacklisted and ruin your reputation. These are problems that aren’t easy to fix.
In all your emails, you need to use a call for action. Your recipients should know what they have to do in your emails by you telling them directly. Make sure that any links you include are clear and easily spotted. These messages can be repeated at the beginning and the end of your messages.
Do not send emails that were unsolicited. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
Prior to emailing a customer, get their consent. This could end up getting you on a spam list which will prevent you from reaching customers. Recipients of unwanted emails have the option of refusing future email messages; additionally, if you are considered a spammer, penalties may apply.
If your company has developed a branding practice prior to the start of your email marketing program, then keep your future emails consistent with that established branding. Every email message you send should utilize the design characteristics you are already using, such as logos and colors schemes. If your brand is established and has a fine reputation that is trustworthy, this gives added credibility to the emails you are sending out.
You should now have a better idea about how email marketing can help you can your site reach the goals you have set forth. Go forth and implement the tips you’ve learned in this article and you will soon see improvement in whatever business you have.
