Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
In order to make your mobile marketing campaign most effective, do a usability test prior to going live. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Before going live, it is a good idea to send the campaign to friends, family and coworkers to see what feedback they might have.
With mobile marketing you want your call to action to be user-friendly and very simple. Long forms are easy to fill out on a computer keyboard, but when working with a mobile device, it can be tedious and almost impossible. When you are creating a mailing list and the way for which visitors sign up for it, keep this in mind by creating a shorter sign-up form.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Follow the same principles you have used in your previous campaigns.
Use different types of marketing pieces that provide detailed information all at once for the best effect. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
Don’t send offers constantly. The best return will be if you send out offers anywhere from once a week to three times a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. Send coupons that contain promotional codes. You can link these codes to a mobile site with a tracking code. They can help to obtain new customers and reward your older ones.
You have to give a little in order to receive a lot. Always offer incentives of some sort when doing mobile marketing. These incentives could be anything form weather alerts to local event information. Increase participation by offering coupons.
Don’t forget to still take full advantage of your standard website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. Your customers will see the ad and know how to find your business, even when they are away from the computer.
See to it that your customers can see your mobile marketing advertisements on all platforms. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. You can simplify messages easier than you can create different custom fit ones for various platforms. You want to keep it as simple as possible when you’re designing your campaign.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Use this formula to be successful with a new campaign for years to come.
Be simple yet clear and defined. Keep the number of hoops that a customer has to click through to a minimum to ensure your success. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. Keep your campaign to the point.
Choose the right target audience for your marketing efforts, and make sure that your content is valuable to them. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience. If you are targeting business executives, you would want to send something like a dinner voucher to a fine restaurant. If your target market includes middle-class families, you should send messages that are family friendly.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Do what you need to accordingly.
Add maps and directions to your website that are mobile friendly. Navigation is one of the most common things that people use mobile devices for. Make it simple for people to find your location. Ensure that your maps can be easily read on the small screen of the average mobile device. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
The most effective mobile marketing strategies implement changes gradually. Continue to progress through the mobile marketing techniques. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Don’t be afraid to try a lot of different methods.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You need to be unique and noticeable when being judged among your competition.
On your webpage, you should put links to your business pages on social networking sites. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Adopt a methodical approach to using the tips you learned here today, especially if you are new to mobile marketing. Your efforts will result in new customers and increased business.
