Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Apps that can give you some assistance are extremely popular nowadays. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.
Social media is king on mobile devices, so using it in your marketing campaign is imperative. Use a TwitPic promotion to get your customers to spread the word about your store. This is a wonderful way to reach clients who haven’t heard of you yet.
No matter what medium you use to access your customers, remember that they are people, just like you. Use common courtesy.
Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. You can include certain promotional codes with the coupons that you send out. Promo codes can be used to link with a mobile site, which allows for efficient tracking. Your loyal customers will enjoy being rewarded with coupons, and new customers will be tempted by them.
Add some fun to your campaign with product-response quizzes, and offer trivia games to your customers to give a fun boost to your mobile marketing. Most people like to interact with quizzes that are sent to their cell phone. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Developing an appealing and effective mobile site may be a major challenge. For best results, it is best to outsource this task to someone who is qualified to do it.
Bringing in profits with mobile marketing is definitely effective with the correct approach. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. For marketing purposes these locations are perfect. Marketing is about bringing what you have to offer to a place where customers can see it.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.
A/B testing could be helpful with a mobile landing page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. After testing the two pages, use the one that is most successful.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.
Know your targeted audience! Use research findings based on their age, sex and even race if applicable to understand them better. This can be an effective, because you can make sure that your strategy is going to be well-received by the right people.
Take advantage of dedicated short code. It’s more expensive, but it will protect your brand. This will also improve your legal coverage if needed.
Use an integrated suite of marketing approaches to get your message out with maximum impact. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.
Begin by building up your mobile marketing database. Refrain mindlessly adding phone numbers in your marketing database. Get permission before adding anyone’s cell phone number to your list. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
QR codes are a smart way to provide interactive content to your customers. They are a method of getting discounts and coupons out to your customers. They are easily captured through a cellphone and they are very easy to use. QR codes allow immediate interaction with your customers.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. In this manner you ensure that your customers do not tire of receiving your messages, and in fact are enthused when they see your offer extended.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. Users might question its transparency. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. Honesty creates loyal customers.
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. Try the tips in this article to get the most out of your mobile marketing efforts. You will likely see an increase in the size of your customer base and your profits.
