Video marketing is new, but also popular. The Internet is always increasing its speed, so it is easier to have larger content available. Use videos to your advantage, and the following piece will help you do just that.
Be sure to pay attention to YouTube. It is really the first place you should begin your campaign. After all, it’s free hosting for your videos. They also are visited the third most out of every website there is. It’s also second place as far as search engines go, and so it’s the most popular site for videos.
Make more and more videos. One is not enough. You should keep making videos on a regular basis. You may even want to create a video series. Focus on different parts of your business in each video.
If you want to make a video to market your product, you should make it short and sweet. Most online users have notoriously short spans of attention; they want the information they seek instantly or quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.
Email the video to your customers. The customers will see how your business is progressing and be reminded of what it offers. All of your videos and emails should have a link that people can use to purchase the product.
Short videos will be your mainstay, but occasionally opt to go in-depth on topics that are particularly relevant to your base. Short videos are great for a broad audience. Longer videos need to speak of technical things and go in depth into a topic.
For most video types (except maybe how-to’s), keep your videos to 30 seconds. It’s easy to catch anyone’s attention online with a quirky message or interesting title. An additional 30 seconds of video content only makes the process even more concrete.
You should always begin your videos by greeting your audience. Explain who you and your business are before delving into the content of the video. When ending your videos, end the message in a friendly manner and remind them of your name and the name of your company.
Many people view video on phone or tablets. Such devices have small screens that make reading small print difficult. You will get more views from mobile viewers if you keep this in mind.
You do not have to have a professional record your video for you. You don’t need professional gear if you can keep the image focused and balanced. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. You should try being natural and speaking as you normally do. If you are extremely camera shy, don’t worry because you do not have to be on camera. A slideshow or a PowerPoint could also do the trick.
Offer the best content you can in order to make your videos catch on. It is not necessary to own a expensive video camera to make a video. People would much rather watch a relevant video. However, you should still have a video camera of decent quality.
When you make content for video marketing, don’t worry too much about the production value. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Some of the most basic video marketing have been done by large corporations like Dell or Apple.
When you go to any public event, such as trade shows or conventions, take a camera with you. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you are speaking in public, ask someone to record it.
You should make as many videos as you can. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. You will get your name out there and put new ideas out to your customers.
Avoid being a one-man show. It is not easy to constantly be creative and come up with new ideas. Your best bet is to brainstorm with a group of creative people and then come up with a list. Don’t just do this once; have meetings throughout the year so that you continue producing new content.
You must respond to any comments of your videos quickly. There are times when people ask timely questions. Monitor the comments page below your video, and respond to comments left by thoughtful viewers.
Always have your opt-in information available on the same page as your video. People normally want to register for further information when they like your videos.
Host a video contest to have more videos on your site. Ask customers to film themselves while using your products or ask them to put together a video tutorial featuring your products. Sharing user videos is a great way for your customers and you to learn more about each other.
As you get better with video marketing, look into expanding into a podcast. Podcasts are becoming more and more popular lately. Use it to your advantage! The main advantage of podcasts is you can download the podcast to your phone or iPod to enjoy later.
Your content submissions should be engaging as well as fresh. This will ensure viewer returns. Uninteresting content is of little use, aside from sending visitors someplace else. Let your viewers become hungry for more. As content gets more interesting, more viewers will be attracted to it.
Honesty and transparency are of the utmost importance in ethical marketing, and videos are no exception. Do not create videos that may have hidden meanings. If your goal is sales, be direct. Develop relationships with your customers and viewers through your comments. Network with other professionals and establish yourself as an expert in your industry.
Clearly, video marketing does not need to be a daunting prospect. All you need to do is find out what you can. After doing that, you should be pretty confident your marketing campaign will be successful. Simply go do the work now!
