Successful mobile marketing is an art, including multiple strategies and techniques, and it can be difficult to know where to begin. Use the tips presented here to learn important information about using mobile marketing technologies to your advantage.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Make sure that your other advertising efforts, online and in print, point out your mobile campaign’s existence. If people think that your campaign will be helpful to them, they will sign up for it. Let customers know your mobile site is a fun way to learn about updated offers.
Use of social media is essential for mobile marketing, because social media rules mobile technology. You can encourage your customers to start talking up your company by rewarding them when they give you social network attention. People will respond and share the potential savings – as well as exposure to your company – with their friends.
By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. With these codes you can share coupons, promotions and discounts. They are easily used as well as simple to capture with a cell phone. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.
Utilize an A/B testing process on the homepage of your mobile site. Testing is important in the mobile world, just as it is in any other environment. Design two versions of the same landing page, and see whether version A or version B is more popular. You then can progress with your mobile campaign with the one that works best.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. Text messaging can be extremely annoying or intrusive if done too much. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Your customers should respond to your honesty.
Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. Creating an attractive and appealing mobile site can be incredibly difficult. Outsource this to candidates who are qualified if you desire things to run smoothly.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure customers know what your message is, so they absorb it and respond.
You should always establish a home base for your mobile platform. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Make it your goal to have your ads go viral. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
Don’t get too aggressive sending out offers. The highest results come from messages that are sent a few times a month. Make your customer think they will miss something if they do not take advantage of the offer. If a customer thinks another offer is coming up, they might not take action.
Run a picture-to-screen campaign. In a picture-to-screen campaign, your customers use their mobile phones to take photographs. The user then sends the pictures using a short code enabling it to be instantly posted on a digital screen. You can display customers’ photos on an ordinary television or a much larger billboard display.
Be relevant. In the beginning, when you’re excited to try out mobile marketing, always remember that whatever you do, it should have a purpose. Make sure the information you give to customers and potential buyers is relevant. Build customer loyalty by providing your customers with what they want.
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.
Use several marketing pieces at the same time to provide detailed information about an event for maximum effect. As an example, you can send mail out to customers letting them know about a sale you will be having. Send an email a week before the event, and a text reminder an hour before the sales starts.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
The most successful mobile marketers start small and then expand their services. To be successful, you should follow their lead. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use all available resources to improve your approach.
Do not send text messages to your customers too early in the morning or late at night. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Although there are many different mobile marketing techniques, they all share many features. They only vary when it comes to technology and the applications used. Take a little time to do your research and test each idea out, then choose which will be best for your business.
