Article marketing is the wave of the future in Internet marketing circles. Write your articles well, with appropriate keywords, and they will start bringing your site niche-targeted traffic for years into the future. Try using the following ideas to help boost your chances of success with article marketing.

A smart method of building backlinks is to use article directories, and therefore, you need to take advantage of the very best ones, after you have made a posting to Ezine Articles. ArticleBiz, GoArticles and ArticleDashboard are just a few of the good ones. Do not be fooled by the first one you learn about. If you are patient and fully research them you will find the one that is right for you.

Use keywords sparingly in a headline, don’t lose your focus! Two major components of article marketing are headline content and proper keywords. Your titles should attract readers and search engines without making your use of keywords too obvious. If they’re not, your article will not be read.

Controversy sells. You can use this to entice people to read your articles. Watch any TV news show, and you’ll quickly realize that they lead every newscast with a controversial story. That’s not a coincidence. Find some way to make contentious topics, such as politics, religion, education and sports, relevant to your articles. Not only will people flock to read them, but they will also market them for you by posting them on blogs, forums or even on their own websites, thereby attracting more readers. With a little luck, an article may even go viral.

Make article titles by using a keyword search. When you know your topic, visit a keyword search tool and enter it there. This will produce a solid list of keywords you can use. Keywords are an important element in the title and can make a major difference in the article’s visibility on search engine results pages.

Use images in your articles wherever possible. Look online for stock images to use in articles at no cost. Images catch the reader’s attention more quickly than words. Photographs interest readers, and that helps you from needing to use so many words.

Fill your articles with valuable information. The key to building long-term business relationships with your visitors and potential clients lies in providing them with valuable, informative content.

Avoid overcrowding your article with keywords. It’s important to not overuse your keyword either. Using a keyword less than five times is ideal for search engine optimization. Keep your readers happy by not overdoing your keyword usage.

One of the most important parts of articles is the title. Give your articles punchy and pithy titles. Therefore, try to make your title capture your reader’s attention. Think of articles that have piqued your interest because of the title. Pattern the titles for your articles after these models.

Keep your skill level as a marketer in mind, and don’t try to exceed it. You will then produce work that is not very good. If you do not know how to do something correctly, it is best not to try doing it.

When creating articles, write about solutions to problems that many people face. If you can help someone find information they were searching for, they are more likely to try to find more articles that you have written.

Do your research! You should research the problems your potential customers may be having. You have to find solutions to help them solve their problems. This make it easy for you to help the customer before they have a chance to visit your site. This results in customers feeling that you truly care about their needs.

Create content that is sure to last a long time. Avoid topics that are only true the moment or day you write about them. Your readers should be able to read your articles a year from now and the information still be correct. If they like your old content, they are sure to like your new content even more.

Use short paragraphs, like this one. Because there are seemingly endless sources of opinions and information on the Internet, readers are quick to dismiss articles that do not get to the point quickly. Be as clear as possible, by using as few words as possible.

Keywords are an important element when it comes to successful article marketing. It’s important to choose the right ones. If you need help choosing the right keywords for your website, consider using the free Keyword Tool offered by Google. If you keep track of what works for your site, it will help you make money.

Titles are as important as the the actual content when it comes to article marketing. A weak title can push people away from reading your article. Titles should be about your topic and should use easy-to-understand language. It will give the reader a taste of what is to come.

One article marketing tip that can really help you out is to work on making quality instead of a lot of content that isn’t that good. Readers are interested in informative content. No one wants a bunch of unclear or boring articles. Reward your readers with high quality content.

You may be able to get a large amount of visitors from it, which may in turn lead to return readers. Buzzle, ArticleAlley, ArticlesFacotry and ArticleBase are all some of the best No Follow directories. To get the most out for your money, submit to these four directories.

It is good to have reservations when seeking advice from so-called article marketing experts. So-called article marketing experts generate their income by teaching others about the article marketing field – not by successfully executing their own lucrative article marketing campaigns; this is just something that you may want to keep in mind. Still, they may have some beneficial information for you. Just keep it in perspective.

You will be sure that you will win with article marketing when you learn all you can. Articles that bring in your target audience to your website will give you positive returns for years down the road. Follow these helpful tips and you cannot go wrong.