Business owners across the globe are seeking ways to increase profits, improve sales, and reach more consumers. If this sounds like you, one of the great ways to do that is through email marketing. Keep reading for valuable advice on how to put this to work for you.
Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. Mobile devices have lower resolutions, so your space will be limited. Be wary of the constraints on mobile devices. Make sure your emails are compatible with them.
Email only those you know. Your emails will appear to be spam to those who are unfamiliar with your company. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
A great hint for following up with clients is to send a freebie through an email. Add a statement that urges them to take advantage of this offer, in full. Toward the end of the message, reiterate the time-sensitive nature of the offer, or mention the limited quantities that you have available.
After a customer makes a purchase, offer them a coupon good on their next visit in your thank you email. Make sure you include a link that directs them to this coupon. At the end, note that your clients can save money by using these coupons.
If you will be including images in your emails, it can be good advantage to use Alt tags. If an image fails to load or the recipient’s client refuses to load images, the image’s alt tag will appear. These tags should be descriptive and relevant to the image they replace, so that readers can still grasp the intent of the message. Use them in conjunction with links, as well.
Pick out a day of the week that has to do with the things your letter talks about, as well as the schedules your readers may have. Business-related newsletters are best mailed during working days, such as Tuesday or Wednesday. By contrast, emails that relate to leisure or lifestyle should be sent on Saturday or Sunday.
Request your customers’ names on the opt-in form. They don’t have to give their whole names, but they should be required to at least give a first name. By doing this, you can include their name in each email so the message feels more personal. That personal touch helps your emails get more attention.
Put many links to your subscription form on your website, but don’t cram it down visitors throats. Reassure customers that you won’t sell their email addresses, and point out the advantages of signing up. Acquiring customer information is vital to any successful email marketing campaign.
When you set up your email marketing messages, try to use a personal tone in each. Your customers will then have a personal image of your site rather than one that is negative or impersonal. Having the messages come from a prominent figure in your company, such as a CEO or President, will make a stronger impression on your customers.
Make sure you get permission from all customers whom you send correspondence to via email. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
The last thing you need is to be accused of sending spam, so be sure to take precautions to guard against this, including an email-list opt-in confirmation. Your customer will receive an email to ensure they typed in their email address correctly, and that they actually subscribed. The email should have links for both confirming and canceling the subscription This is an effective way to make sure that your emails are not treated as spam. It will inspire confidence in your customers and let them know you value their security.
Try to educate yourself on how not to be considered spam. Make an email account, display it around the Internet, and look at the spam come in. Make note of why these messages aren’t effective and use that knowledge to make sure you’re not spamming people in the same manner. Taking measures to keep you from spammers can boost your brand’s credibility.
Take a look at the emails your competitors are sending out. You can do this easily by signing up for their e-mail lists. If you have seen their campaign, you can make yours even better. Try to fill voids in your industry and constantly improve upon your own marketing strategies. Even if you offer similar promotions, make yours a promotion that offers more value.
One way to improve an email marketing campaign is to organically build a list. In other words, don’t simply purchase a random email list that may or may not contain people that are interested in your business. Instead, collect information yourself and use that to grow an organic list of consumers who will appreciate what you have to offer.
Ask the individuals who are part of your email list for permission prior to sending your messages. Unsolicited emails are categorized as spam and are illegal besides being unpleasant. Sending email without permission can be detrimental to your business. Make sure you do everything legally by sending out emails to people who want to receive them.
Your subject line should be interesting and informative. The subject title needs to make a strong first impression and a clever title can entice the reader to click. Once your recipient has clicked on the message, half of your battle is won. Chances are high that they will continue reading.
An email marketing campaign is easy to set up and relatively cheap. Email marketing can also improve your sales. If you haven’t used email marketing, give it a try. Try out these ideas immediately to increase the impact of your business!
