When marketing through email, there are certain procedures you should follow to ensure that your customers are receiving the message you are trying to convey. You want to deal with email marketing in a certain way; you need to make sure your customers are satisfied and that they want to keep getting your messages. This article is filled with suggestions on email etiquette with your email marketing campaign.
Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. You don’t want to waste precious time hunting down addresses and resending e-mails after getting dozens of bounced back messages from invalid addresses. You have better things to do!
To make sure you communicate all of your information, consider using multi-part emails. These emails utilize both plain text and HTML formatting. They are capable of displaying the proper format regardless of which settings the recipient uses in order to display the email. The odds of a plain-text-only reader staying subscribed to a mailing list with HTML-only messages are low, so using these kinds of messages is an effort that will likely pay off.
Take advantage of holiday spending to develop promotions during these peak retail times. Keep these issues in mind when planning your year. Make special campaigns during events and holidays, especially commercial ones like Christmas. You can increase sales if you do heavy marketing during the times of the year that business is slower.
You should always get permission from your customers before you add them to your email list. Very few people like to receive information that they did not sign up for. If you’re sending out email that people don’t want, you risk harming your business. Make sure you do everything legally by sending out emails to people who want to receive them.
Never email a customer without their consent. An email that arrives uninvited is not likely to be read, and sending such a message exposes you to being labeled a spammer. Recipients of unwanted emails have the option of refusing future email messages; additionally, if you are considered a spammer, penalties may apply.
Try sending follow-up emails to new clients with a coupon offer. Put a link on it that informs them that they can view it by simply clicking on the provided link. At the end of your email, tell them what it is they will save by using your coupons.
It may be wise to make customers confirm their email address twice when subscribing to emails. It’s common for people to type in their email address wrong when they first type it in. For example, they could flip-flop letters of the address. These typos won’t happen as much if they enter it twice, which makes sure your emails get to the right spot.
When you send emails to your email newsletter list, be sure that relevant logos and branding are apparent. Customers already know your designs, logo and colors and they associate you with these details. So when they see these colors and designs in their emails, they’re more likely to not delete any mail you send to them.
Make sure your customers have a choice if your they want to receive communications or not. Make it simple for people to change their minds about joining your list. It may seem odd, but this is really the best way to market effectively and avoid future problems.
Closely monitor the email marketing campaigns of competitors. Signing up with their email lists is an easy way to accomplish this. This will help make your campaigns better than others’. Look for things that they don’t have, and offer them. If your competitors offer incentives or promotions, be competitive with yours and offer something better.
You should put together an organic mailing list. You should never buy or rent an email address list. Create your list from business cards received at trade shows or other events, and from information given to you by visitors to your site. Sending emails to people who are genuinely interested in your products is the best way to use email marketing.
A great way to follow up with a client is to send them a coupon for something free in their email. Make sure that your emails have a statement attached about this. The end of the email should explain that they need to act quickly before your limited numbers of freebies are gone.
Wish your email subscribers a hearty happy birthday on the appropriate day, assuming you have collected that information. Design your email automation to send these out to every subscriber. You may also consider including a special discount good for a week or so after their special day.
When sending follow-up emails to potential customers, consider including a testimonial or endorsement in the message. You might want to make sure to incorporate text that informs them of the immediately possible benefits to them. The ending P.S. could let them know that it’s possible for them to send their order info with a simple mouse click on the link you have provided.
Choose the day of week to send your newsletter based on the content of the letter and the schedule of your readership. As you might expect, business-related newsletter do best if mailed during the work week, such as on Wednesday or Thursday. Try mailing leisure of family oriented newsletters on the weekend.
Try emails that don’t include images. While images can be enjoyable to look at, they can also easily become blocked and not load properly. People with a slower internet speed will not be able to load your emails quickly if you used too many images. The content of your emails is much more important than the design. By doing so, it is more likely that people will read your message.
As has previously been discussed, the importance of following correct email marketing procedures cannot be stressed enough. You will lose customers if you don’t use common courtesy. Use the advice in this article to learn how to keep your customers happy.
