How can you bring in new customers on a limited budget? Email marketing is a great solution to that problem! If this is a technique about which you do not know very much, keep reading. This article will show you the ropes.
Your company’s email subscription form should explain the types of emails and information your subscribers will receive from you. Set an expectation with your readers by letting them know types of mail they will get and how often your emails will be coming. This will ensure that your new subscribers will not be caught off guard by the content or quantity of the emails that they receive.
A marketing email should be short. Use direct language when possible. Show your subscribers that you value their time. Doing so ensures that readers actually read your whole message. Keep in mind that you are likely to have important content throughout the entire email which makes this critical to your success.
Make succinct subjects. Short subject lines with less than 60 characters will grab your reader’s attention and make them more likely to open your email. If you must use a long subject, put the important information at the beginning.
Email marketers must be sure to carefully proofread all marketing emails before sending them out. Many people forget this step, which is unfortunate. Use a business tone in your e-mails if you want to be taken seriously. Actually, that couldn’t be farther from the truth! Your email marketing strategy is an important part of your marketing campaign and must be done correctly and attractively.
Try combining your email campaigns with the major social networking giants that include Facebook and Twitter. This allows your customers to not only build brand awareness, but also to share your site with others in their social network. When this happens, you can expect a boost in the size of your email list.
Multi-part messages are the most effective way to ensure that your message is readable to the recipient. These are emails that include both HTML and plain text content, so that they will display appropriately no matter which option the recipient favors. The time spent doing this, is well worth it if it stops a non-HTML-reading subscriber from dropping out of the list.
Brand your emails by using your logo, color palette and a similar layout to your website. You regular subscribers already are accustomed to the designs, colors and logo that is associated with your site. Consistency between your emails and your website will make your emails look familiar to recipients so that they are less likely to delete them.
Use confirmation measures on the portion of your site where customers opt in to receive email from you. This helps users double-check their choice to receive your email marketing messages. This can seem like it’s counter productive, but you’ll see that your business will remain free of reports for misuse.
Sending clients free items is a great way to keep them. You can send them a discount code with their receipt which they can use for 10% off their next purchase, for example. Your email should end with a call to action before the promotion ends, or you run out of free products.
Use the subscription information that you have to personalize your customer’s shopping time. Use the customer information from the subscription to auto-fill purchasing forms. Your customers will appreciate not having to fill the entire form.
If you gather birthday data from subscribers at opt-in time, wish people a happy birthday. Arrange for automated birthday messages to be sent to your customers. Show a little extra appreciation of those loyal folks by having a birthday special coupon, or discount promotion. This will generate excitement for your company, as people like to feel special.
An organic list can be a powerful tool for email marketing business strategy. Email lists that are available for purchase are generally a waste of your time and resources as there is no way to know if the prospects have any interest in your product or offerings. Focus on building a list of existing customers or people who have shown interest in your products.
Your emails for marketing should be sent out on a regular basis. You want your information to be sent at least once a week, on the exact same day, and hopefully close to the same time. An expectation is built when you follow a set plan and your customers can count on seeing their weekly newsletter right on time.
Do not limit your email messages to a simple sales pitch. Your mailings should be a newsletter, with information about the business information. If you only make a sales effort, you may have unhappy customers that unsubscribe from your emails. Although the main point of your newsletter may be to sell something, most customers will need more than an average pitch to remain interested and want to read the entire message.
Make sure to choose the sending day wisely and according to your readers’ schedules. Business-related newsletters are best mailed during working days, such as Tuesday or Wednesday. Leisure related emails should be sent on weekends.
Text only emails certainly have their benefits. While graphics can provide a nice touch, they also increase the time it takes your message to load–if the graphics themselves load at all. People with a slower internet speed will not be able to load your emails quickly if you used too many images. Instead of using images to dress up your message, pay attention to the content you are delivering. People are more likely to remain loyal if you do this.
Before sending, make sure you test all links in your marketing messages. If the links aren’t working correctly, then they will never take your consumers to the pages you are trying to drive them to. This will diminish your credibility and reputation with your readers, as it proves that you aren’t professional enough to send a simple email with a working link.
Email marketing can be useful for business, and can cost half as much as other marketing methods. Because it is so reasonable to do, it makes sense to utilize email marketing. Use the tips you’ve found here to build your own successful campaign.
