You may have heard about mobile marketing, but not be quite sure what it is. There are a zillion different ways to use mobile technology to market products and services. Since there is a wide range of mobile marketing techniques, it may be difficult to know where to start. Use the guidelines in this article as a launching pad.
Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.
Have mobile friendly maps showing your physical location to bring in local prospective clients. Your maps can let them find your location quickly on their phone.
Use QR codes to expand your branding and to entice customers. You can use these to promote specials you are running with your business. They are easy to capture via a cellphone and easy to use. With QR codes you are able to reach your customers quickly and easily with relevant information.
When you design your campaign, make a plan to get your mobile marketing message across to different platforms. Not every potential customer is using the same mobile device, and you would not want to eliminate any that your campaign was not able to reach. Use scripting that works on every one of them to truly be successful with your campaign.
Mobile marketing messages should include a discount code or a promotional offer. When customers see these offers, they may feel that they want to look at your site to see what you are offering.
Build your marketing campaign based off of what you learn from your competitors, and what you hear customers saying. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
Your mobile marketing materials should be integrated with relevant content on your mobile website. Participation is a good strategy. Have the customers participate in something on your mobile page, something that will hold their interest and not make them feel like they are seeing an advertisement. People are more motivated to purchase when they are engaged instead of just passively reading.
Check your usability on every mobile web site and search engine you have. This test will determine whether your content is properly visible to your customers after you send it. If this task will be a great burden, see if you can enlist the assistance of friends, co-workers and family to test the various components of your mobile website their their device.
Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. Contacting your customers and reminding them about sales will keep the event fresh in their minds.
Make sure you have a business presence on each popular social networking site. If you don’t get your name now, you may find that someone else claims it and your account will remain hard to find. Focus on the basics of your business and start branching out from there. It’s essential to establish a presence on Facebook and Foursquare, at the very least.
Work your social networks to generate the most interest in your mobile marketing. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.
As part of your mobile marketing plan, hold a picture-to-screen promotional event. These campaigns involve having customers use their phones to take pictures. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. These photos can be displayed on a single television or multiple digital billboards.
You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. You can include certain promotional codes with the coupons that you send out. These codes can be linked to a mobile Web site with a special tracking code. Using promotions is a good way to pull in new customers as well as rewarding existing customers.
In the same way that you would test advertisements made on your website on various computer browsers, you should also test the mobile ads that you have on different types of mobile devices. There are a variety of different mobile browsers, and each device has a different screen size and resolution. Different mobile devices can make your ads and website look totally different. Test out your website on a plethora of different devices.
Keep your mobile cues simple. Try to reduce the amount of clicks necessary for mobile platforms. The keypad on most mobile devices is very small, which makes extensive typing a chore. Be sure to keep it sweet and simple.
Offer something to your customers, and make it worth their while. Offering incentives can improve any mobile marketing campaign. For example, you could offer local event notices, weather updates, or even discounts. Coupons are another great idea to lure in consumer activity.
Mobile marketing is a powerful business tool. No two businesses operate in exactly the same way, nor do they use the same marketing methods. A method that works for one business may be useless to the other. Use the tips from this article to start experimenting and find your own marketing success.
