Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever text message customers for no good reason. Every message you send should contain information that matters to your readers. Nothing will sink a business faster than random, bothersome messages. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You must be unique from your competitors.
Successful standalone mobile platforms need a home base. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. It is unwise to build an entire enterprise solely on a mobile platform.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. You could create an app to help your customers select the product they need or learn more about a topic related to your industry. There are a lot of choices available here.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Try the tips in this article to get the most out of your mobile marketing efforts. With the right approach, you will very likely obtain new customers and bring in more business.
