If you want to stay in touch with your existing customers and attract new ones, email marketing is the way to go. There are so many different ways to use email marketing that it can be overwhelming. The article below discusses the email marketing industry, and how your business can benefit from it.
Do not engage in the distribution of unsolicited email. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Know the audience you are targeting. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. This is a straightforward, ground-up approach to growth.
If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Limit your message to one clear one per email. If your email has too much information, clients will feel annoyed, bored or even overwhelmed. Build one clear, concise point for each email. Your customer base will greatly appreciate not being perplexed by too much unnecessary information.
Be consistent. Always use the same company logo and colors in your email. Make sure that the font you use is readable. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. When your customers are familiar with your emails, it makes the marketing more effective.
You should ask your customers to opt-in and then confirm they wish to receive your newsletter. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
One marketing email per week should be sufficient to maintain communication with your customers. Chances are, your customers receive a ton of email everyday, just like you. Sending several emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
Give different options to your customers for an effective campaign. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. The more choices customers have, the more they will see the business relationship as equal and mutually beneficial.
Try to enhance your campaigns for email marketing with not just active feedback, but passive feedback, as well. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Make sure you build and follow a strategy. Though you should remain consistent in your persistence, you need to make sure you are targeting the proper customer base, otherwise you stand to gain very little. Bugging the wrong customers creates ill will and wastes resources you could be using on other customers.
It’s important that you have someone’s permission before you put them on your email list. If you do not, people will view your messages as spam and simply delete them. Your email provider may even decide to drop you, should they get a lot of complaints about your “spam mail.”
Take advantage of pre-header material to make the various email previewers work in your favor. A preheader is basically just the first line of text from the email body highlighted at the top. Most email companies show the preheader directly after the subject line and it can be used as a real attention grabber.
Try to make the message in your emails sound somewhat personal. When you sound more personal, people appreciate this and are likely to receive what you send with a more positive mindset. This can provide positive replies as well. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.
Don’t add people’s email addresses to your list without first making sure it is okay. Padding your list with subscribers who have not directly opted into receiving your email marketing can build ill will towards you by both the email owner and your potential clients. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.
You should try and make your email messages as personal as possible. When potential customers feel your message is generic, they will be more inclined to delete it and prevent future messages from getting through to their inbox. Take your personalization past simply adding a name into the first line of the email. From their signup, you should know why they wanted your emails and when they subscribed. Make use of such data in your emails.
Your sales list should be extremely focused. You want your top clients and all their contacts to get your emails. If you make it out to seem that those who receive your mailing list also receive exclusive tips on your particular topic, then your mailing list will be more targeted while at the same time make your mailings appear to be more authoritative.
As mentioned earlier, email marketing is an extremely effective way to broaden your customer base and keep in touch with your customers. The advice provided herein can assist you in your foray into email marketing so that you can eventually master it.
