When someone hears “email marketing” they usually cringe because they think of spam. To be effective, your marketing must not appear as a blatant attempt to solicit business. Read on to find great tips and secrets to create a campaign which works.
Only send emails to people that you know. Mailing people who are not familiar with you or your product can look like spam. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. It’s likely that they’ll just delete your email, which simply wasted your precious time.
Design your email around a single specific message. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Formulate one text only, and make sure it is brief and concise. This will attract more readers which will translate to more customers. People like things to be simple.
Proofread your emails before you send them out. Accuracy is important in all forms of correspondence, including emails and newsletters. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Test any links within the context of your email, so that you know they work.
Prior to contacting customers through email, be sure to obtain their permission to do so. Unwanted emails qualify as spams and most people will simply ignore these emails. Violating your ISP or web host’s policies can lead to major catastrophe.
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. The screens of mobile devices lack the high resolution that computer monitors have and have less space. Be wary of the constraints on mobile devices. Make sure your emails are compatible with them.
Provide your customers with an incentive in your emails. They will have more interest in doing business with you when they see an advantage to it. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Try using a personal tone in your email campaign. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. Try to send emails from recognizable figures within your company, like the CEO or President.
Always make sure that your emails contain a way for people to unsubscribe or opt out from your mailings. Whereas emailing may be quite inexpensive, it still does cost something. A badly designed email campaign can actually cause your business damage if it is seen as spam and can get you blocked or even blacklisted.
It’s extremely important to send your marketing emails with a personalized touch. You can insert the recipient’s name, and much more, in a standard message. Utilize all information your subscribers have given you, no matter how small it may seem. Segment your subscriber list by interest or buying behavior, and create messages that are likely to appeal to that group of people.
Don’t forget that you’re building a brand and reputation through your email marketing campaign. Don’t take any shortcuts, mislead people or target the wrong demographic. The steps you take to create a successful marketing campaign has a direct relation to the reputation of your business.
Test your email marketing across multiple email platforms prior to sending your campaign. Once your marketing message is perfected, test it using all of the major operating systems, email clients and browsers. A message’s appearance can vary widely depending on if you are using Hotmail, Gmail, or even the type of device being used.
When it comes to email marketing, brevity is a virtue. Try to keep your language direct and to the point. This signals to your readers that you value their time. This will also prompt most readers to take in the full message. This can be very important, as you will usually include critical content, as well as links, towards the end of each email.
Double, triple and even quadruple check your emails before you press send. It may seem like an obvious thing to do, but sometimes people forget to do it. You may think it’s only an email. You should think again! You need to treat your email marketing with all the same professionalism and attention to detail that you use in other media.
If your business follows branding guidelines, always keep marketing emails consistent with these guidelines. Use your existing color scheme and logo in every message that is sent. If your brand is trusted prior to sending out emails, the messages will look good and appear reputable.
Integrate your email marketing program with social networking sites, such as Facebook and Twitter, and watch your subscriber base grow. By sharing your information with their friends and getting their interest in your content, your email list can be expanded.
Use multi-part emails to ensure that your reader is able to see the content. Multi-part coding makes use of HTML and plain-text in combination, which means that customers are able to view your email content no matter what method they’re using to read it. It may seem like extra work, but keeping subscribers makes it worth it in the long run. If you only use one delivery method, you could lose lots of potential readers.
Try to get the permission of a potential customer before sending them an email. Anyone who receives your email but didn’t ask for it can report you to their ISP, leading to your email address and website being put on a spam blacklist. Recipients of unwanted emails have the option of refusing future email messages; additionally, if you are considered a spammer, penalties may apply.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. What do your clients want? What are they interested in reading? How is it possible to convert these thoughts into revenue generating opportunities? Find your answers in the information above and then get ready to watch your marketing campaign succeed!
