Incentives to buy can be very successful at generating real leads for you, because many people will act on the incentive alone. For example, an incentive to buy something they need anyway can easily result in them opting into your offer. Give them an extra reason to take you up on your offer and you will generate many more leads.
Understand lead values. Some leads will not be right for the campaign you are working on. Make sure to qualify which leads are going to be your target for your marketing and do not waste time sending information to those you know will not benefit. Choosing the right leads will guarantee more success.
Always verify that your leads are original. It is easy to get caught up in buying or gathering leads and overlook duplication. It is quite easy to have leads show up multiple times in your generation process. Make sure that when you target a certain number of leads that each one is unique and get maximum exposure.
Are there any events happening near you which fall within your field? For example, if you are a real estate agent, will there be a wedding show soon? Newlyweds need a new home, so buy a table and let the world know you’re available! Check your local classifieds to see what’s coming to your town soon.
If your job fits the bill, consider speaking to local businesses. For example, if you are a personal organizer you could give tips and tricks on keeping your office organized. Personal trainers could give a lecture on how to keep fit while working full time. Can professionals learn from your expertise?
Find lead groups online and take advantage of what they offer. If your business is hyperlocal, you’ll find these groups can be a huge help. While Bob in Peoria can’t help Caroline with her pest problem, he can provide your name and number to her so you can, and vice versa.
