When you are getting started with email marketing, you may be unfamiliar with some of the conventions of the trade. There is a certain way to handle email marketing professionally that will keep your customers happy and looking forward to receiving communications from you. Read this article to find out how you can get your customers’ attention.
Only send marketing emails to people who have requested them. Messages sent to recipients who did not request them are at risk of being marked as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Any content you intend on emailing out should be proofread and edited. The content of your emails, from subject to footer, must be typo-free and properly written. You should also test the email’s layout to make sure everything shows up correctly. Test any links within the context of your email, so that you know they work.
Use A/B testing to see which emails are successful and which ones aren’t. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Ensure that your emails have a lot of solid content. Include information that is helpful in your emails. You should never include simply selling information. Give your subscribers special articles, things they may not find on your website. Make sure to add special offers and discounts for your products and services. Make sure to send emails even when you aren’t selling anything, like during holidays.
If you follow the above suggestions, you can create a marketing campaign that is professional and appropriate. If you treat your customers poorly, you will see a drop in subscribers almost immediately. Use what you’ve learned to cultivate an email list full of happy customers.
