How much do you know about online marketing? Did you know that Facebook is a great place to do that? Have you been marketing offline mainly? No matter how much you know, the following advice can help you out.

Always be as professional as possible in your Facebook marketing campaign. Although social media tends to be a casual venue, your business must be presented professionally. If you keep it professional, you will gain the respect and trust of your clientele.

Use custom tabs to make your page stand out. The tabs will let you present your information in an organized manner. For example, if a contest is going on you can have a tab there to get more information about it.

Make sure to build a fan base when marketing on Facebook. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit that number, your conversion rates will soar.

Giving stuff away is a very effective marketing strategy. This can be done if someone likes your page. It will only cost you a small amount of money to garner a lot of attention and new followers.

When a person “likes” your page, reward them with a unique gift or special offer. Likes are something that can make your Facebook page popular. Think about offering something people are going to be interested in. You can run a contest or provide it to anyone who Likes your page. If they want the item you’re giving away, they won’t mind subscribing to your page.

These tips have just given you an advantage over your competitors. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Use the advice you have learned here to help yourself run a successful and profitable marketing campaign.