Has a previous attempt at video marketing been a failure? Maybe you have no idea what video marketing really is. Knowledge is power. Continue reading for great video marketing advice.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you are just talking directly with your clients, stay under 10 minutes.

Screenshot your website and include it in the video. This will let viewers see how the website you run works. You can also use screenshots in your tutorials. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.

The best title is key to success. More viewers will be interested in your videos if the titles make sense and attract their attention. This can build interest into what you’ve got to say. You should make the titles of your videos eyecatching.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 15 seconds of your video are crucial. This is where a special point-of-view or teaser can help captivate them to watch the whole video.

Do not veer off topic in the video. Without preparation, it’s easy to actually stray off topic. Try to stick to a pre-written outline of your video. Keep your videos focused and you will have success at video marketing.

Make a video showing how others should use your product. You are going to be resolving problems of both your existing customers and your customers to be.

Hopefully you now feel more knowledgeable about video marketing. If you’re confident in it, try using video marketing to promote your business to more customers. You can soar if you just try.