It is very likely that most of your family is on Facebook. Your whole family, including Gram and Pap might be using Facebook! Knowing this, are you aware of whether or not your customer base uses Facebook? If you think so, then you may get some use out of Facebook marketing. Keep reading this article so you can develop a marketing campaign that works.
Always reply to comments posted on your wall to give followers a sense of connection with you. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply to all your subscribers, particularly those that have questions and/or concerns.
Be certain that your online content is linked from the Facebook page of your business. Set up your blog so that new posts are automatically linked on Facebook. Also, use your Twitter page to link up to Facebook.
Make your page stick out. This can be done by creating a more colorful page and adding things like lots of photos. This will attract the most amount of customers.
Think of Facebook as a way to share content. Facebook isn’t just about informal chit chat, it’s also a major content format. Use it in that way for your brand. Create informational posts and videos to post on your Facebook page. You will see that Facebook really can drive a great deal of traffic.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more you work on this, the more money you’re going to make.
