Facebook is an important marketing tool today. If you’re a bit confused here, no worries. The article below has all the necessary information with regards to good Facebook marketing.

Building a fan base is the first step in marketing through Facebook. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. When you hit that mark, your conversions will start happening rapidly.

Make sure to put your current audience in the forefront of your priorities. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. You should ensure that your audience feels appreciated. Doing so creates brand evangelists that will spread the word to others.

You should think about the opportunities on Facebook with direct advertising. You can tailor your ad so that only people of specific age or gender criteria see it. You can also set a budget for yourself so that you spend as little or as much as you can afford. And best of all, you are not committed long term. The ad can be paused, discontinued or deleted at any time.

Free giveaways are some of the best tactics for your marketing plan. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It will only cost you a small amount of money to garner a lot of attention and new followers.

In return for a “Like”, provide an exclusive reward. You can gain a large amount of attention quickly by the use of the “like” button. It is appealing to users to get a free gift when they give a page a like. You can make it a contest or you can make the gift for all. If they know they can get something they want, they will like it without hesitation.

This article has provided you with an understanding of how to use Facebook to market your business. Sign into Facebook now and begin using these tips you read. The sooner you use Facebook, the sooner you can attract customers. Start doing this right now!