One look at the success of Facebook shows why social media marketing is essential if you want to expand the reach of your business. Through social media, a business can see an increase in customers and experience exponential growth. Read on for some ideas on how the expand your customers with social media.

Create a blog and try and keep the content you add relevant. If your business is currently or soon-to-be running a discount, coupon, promotion or sale, be certain that your blog mentions it. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. be sure these are posted to your blog, too.

Let your existing customers know about your social media sites. When they join your social media page, most of these sites will also inform their connections they are following you. This is a free method of advertising that you should not ignore. Make good use of it!

Include on the upper right hand portion of your Facebook page a “like box.” This makes it easy for people to like you on the social website. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. Making things easy will make it more likely for people to perform an action.

Frequently update your information and posts on your social networking website. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Work on updating your followers a couple of times each week.

There are so many different ways to use social marketing for your business. You should feel good about the different ways social media can help promote your business and help you reach your goals. The tips in this article will get your business on the right path.