The appeal of Facebook comes from a diverse base of audience and the simplicity of usage. Don’t blow Facebook off; instead, take advantage of the marketing opportunities it can give you. See how the following tips can help improve your Facebook marketing campaign.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. This organizes your information and keeps your site professional. For instance, if you have a store, you can create a tab just for that.
If you receive a “like” from someone, give them a special offer. Likes are a good way to raise the profile of your page. Giving a gift in return is good marketing. A contest is a good idea as is a coupon or discount. People find it easy to click if the offer is for an appealing item they would like.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Make sure your viewers are able to “share” the content of your Facebook page. People from your audience will tell others about any valuable information you have on your page. Sharing is what makes Facebook tick. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers.
While Facebook is a relatively new way to promote your business or service, its audience is nearly unlimited and is a powerful marketing tool. Instead of ignoring it, be sure to implement Facebook marketing. Review this piece to discover what Facebook marketing has to offer.
