Do you have a Facebook page for your business? If not, then you are definitely missing out on some great exposure. If you do, do all the proper things to get to those clients and avoid doing anything that will be annoying to them. Keep reading in order to find out how to develop a good marketing strategy on Facebook.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offers can include discounts and prizes for users “liking” your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

You could create a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can use both of these options to keep your customers informed about and involved in your business.

When someone sends you a message or comments on your page, reply to it. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Share links to articles if they answer questions posed on your site.

Building a fan base is the first step in marketing through Facebook. You don’t need to spend much money until you’ve gleaned 5K fans or so. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Hopefully, if you have not already used Facebook for your business, you will now. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. Never stop looking for improved ways to connect with your Facebook fans. Apply the advice above, as they will make a real difference.